Key Responsibilities

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Write high-impact promo scripts for microdramas across Facebook and Instagram formats - Reels, feed videos, stories, and short promos - crafting robust hooks, captions, and opening lines that establish the core drama within seconds.

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Translate complex storylines and character arcs into short, punchy promo narratives without losing emotional impact.

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Analyse top-performing Meta content and audience response to identify effective storytelling patterns, and evolve promo writing by refining tone, pacing, and structure using both creative judgement and performance insights.

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Collaborate closely with video editors, graphic designers, and content teams to ensure copy, visuals, and on-screen text work seamlessly together.

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Stay updated on Meta trends, audience behaviour, and content formats, and apply these insights creatively to promo storytelling.

What We’re Looking For

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4–6 years of experience in Meta-first screenwriting or promo writing for OTT platforms, web series, films, or D2C brands.





Strong storytelling instincts with a clear understanding of short-form hooks, pacing, emotional beats, and payoff for Facebook and Instagram.

About KUKU

Founded in 2018, KUKU is India’s leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India’s largest cultural exporter of stories, culture and history to the world with a firm belief in “Create In India, Create For The World”.

We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India’s entertainment industry.

? Website: kuku.app

? Android App: Google Play

? iOS App: App Store

? LinkedIn: KUKU

? Ready to make an impact? Apply now

📌 Senior Copy Writer (Bengaluru)
🏢 Kuku FM
📍 Bengaluru