Purpose :

Prepare, Implement, and Monitor strategies & policies for achieving targeted sales, TP, and improve International presence on a sustainable basis. Strategically Market mattresses and PU Foam/ Industrial Products in the international markets by identifying customers and their needs

Key Activities:-

- Prepare a sales plan and ensure that the sales team achieves the set RCV & TP targets of Export Sales.
- Create schemes/incentives / discount structures for International Customers.
- Identify and increase sales of High TP products.
- Focus on improving Low TP Products.
- Prospect & identify opportunities and convert them into business.
- Analyze and monitor the current global markets and prepare a business plan to identify and develop new sales opportunities for export.
- Actively follow current industry trends, market, and competitors’ activities and use them to rationalize product portfolio & new product development.
- Negotiate shippers, agents, etc to ensure smooth supply of material upon
- customer’s port.

KPI :

- RCV
- TP
- Impact & Schemes.
- No. of Recent Customersadded.
- New foam applications identified and added.
- Participation in No. of fairs/exhibitions.
- Complaint resolution time.
- Credit Days
- Pending statuary declarations
- No. of training conducted.
- No. of Job rotation

MARKET DEVELOPMENT & PENETRATION :

- Develop and Implement strategies for enhancing market share
- Ensure adherence to country specific importation legislation.
- Planning for BSM / Exhibition / Trade Show and Promotional activity.
- Look for new customers / avenues to increase market share in International market.
- Ensure Global presence in Social Media and portals.

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CUSTOMER SATISFACTION :





- Maintain and enhance relationships with customers by providing support, information, and guidance.
- Ensure timely end-customer complaint redressal.

COLLECTIONS:

- To collect statutory declarations & payments adhering to agreed credit norms.
- Ensure that payments are received timely from the customers.

- Ensure all custom, financial, etc. formalities are completed on time.

Team Development:-

- Provide training to all export formalities, product knowledge to the entire export team.

- Periodically review Sales performance with Team.
- Develop successor for Business Continuity

Key Decisions :

- Decision on adding or dropping Export customers.

- Decision on adding products to Export Portfolio.
- Decision on finalizing rates contracts, payment terms, and conditions.
- Take decisions on job rotation, employee development, promotion recommendation, disengaging non-performers and manpower planning.

Working Relation :

- Close relationship with Peers to have a better understanding of Industry.
- Close relationship with R & D Department to ensure better understanding and smooth introduction/changes in product portfolio for export customers.

- Work closely with Lab to provide all certifications/tests as required by Export customers.




- Work closely with Customers to understand and develop product line extensions or new product lines
- ​​​​​​​Close relation with Commercial to ensure that all financial claims/accounts of Export Parties are settled within time.

- ​​​​​​​Work closely with the marketing department for catalog support.
- ​​​​​​​Close relationship with other Service Departments.
- ​​​​​​​Work with operations, logistics, and other concerned departments for better and timely service to customers

- ​​​​​​​Work closely with Units to ensure timely and defect free supplies as per international standards.
- ​​​​​​​Work closely with Customs and other Government Departments to ensure all legal formalities are completed for exports.
- Close relation with subordinates to ensure harmonious working conditions.

Skills : ​​​​Company Profile : Our client is a leading Indian company with a turnover of 3500 Crores, specializing in Polyurethane (PU) foam-based products, particularly mattresses.

They have become a household brand in India and overseas, offering a diverse range of mattresses that provide comfort, convenience, and luxury to enhance lifestyles. With a strong distribution network and a global marketing perspective, the company has established itself as a trusted leader in the industry. They have achieved consistent growth, with a turnover of over INR 3000 Crores, with the largest market share, and employ more than 25000 people.

Overall, our client is dedicated to customer satisfaction and excellence, offering high-quality mattresses that cater to varying customer needs and preferences.

📌 Export Sales Marketing- Mattresses and PU Foam (Noida)
🏢 The Search House
📍 Noida