About the Role

We are a profitable, digital-first personal care brand (moisturizers, sunscreens, and more) selling across Nykaa, Amazon, Myntra, Flipkart, our own website, and quick-commerce channels. We are scaling rapid, with omni channel expansion on the horizon.

Awareness and consideration are our biggest growth levers right now. Our content, social, and influencer efforts run in parallel but lack a single owner to connect them, hold the brand line, and decide what we say and where we show up. This role is that owner — with full approval authority after an initial alignment period.

This is not a conversion or retention role. Website CRO, Performance and retention are owned separately. Your mandate is brand, content strategy, social, and influencer — top and middle of funnel.

What You'll Own

1. Brand Direction & Approval Authority
- Define how the brand looks, sounds, and shows up everywhere — the final word on whether something is on-brand.
- Single point of approval for all outbound brand and marketing communication (tone, message, brand fit, quality).



Technical accuracy stays with the product team.

2. Content Strategy (Primary Focus)
- Own and drive the content strategy across the funnel, with particular emphasis on building awareness and consideration — our current gaps.
- Build a scalable content engine across owned channels including YouTube, Instagram, and the brand website.
- Manage the master content and campaign calendar across social, influencer, and integrated brand initiatives.
- Align content with product roadmaps, seasonal cycles, and promotional calendars.
- Drive unified storytelling across organic, influencer, and paid content to maintain brand voice continuity.
- Integrate AI tools into the content workflow to increase output velocity without sacrificing brand quality.

3. Social & Owned Channels
- Set strategy for what we post, when, and why — and react fast to trends and cultural moments worth riding.
- Deep, current knowledge of Instagr

📌 Head Of Marketing (Chandigarh)
🏢 Re'equil India
📍 Chandigarh