JOB TITLE: Performance Marketing Executive

JOB DESCRIPTION:
The performance marketing executive will be responsible for driving customer acquisition and achieving monthly revenue targets for our own website through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.

Revenue growth - Customer acquisition & digital sales funnel management
- Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met
- Own performance KPIs including P&L; for sales from our own website

Campaign Management
- Plan & implement campaigns and create optimal digital media mix in line with targets
- Implement brand strategy & integrated communication to build saliency and consideration
- Daily campaign management across all the digital acquisition and remarketing platforms




- Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel
- efficiency and cost/CAC optimization
- Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results Promotions
- Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics

Skills
- Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.
- Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)
- Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)
- Proficient in quantitative analysis & insighting
- Data/numbers oriented
- Good at advanced excel/other data analysis tools
- Solid verbal & written communication

📌 Performance Marketing Executive (Mumbai)
🏢 Hunarstreet Technologies
📍 Mumbai