17 Aug
|
Landmark Group
|
Bengaluru
17 Aug
Landmark Group
Bengaluru
1. Brand Strategy & Digital First Brand Building
• Develop and lead the overall brand strategy, positioning the organization as the preferred destination for family entertainment, immersive experiences, celebrations, and community engagement.
• Build a digital-first brand presence across owned platforms, social media, content ecosystems, creators, communities, and emerging digital channels.
• Ensure the brand remains culturally relevant and connected to evolving consumer behaviors, entertainment trends, and family lifestyles.
2. Customer Growth & Digital Ecosystem Development
• Build and scale the organization's digital ecosystem, including website, mobile experiences, CRM, loyalty programs, membership platforms, and customer engagement channels.
• Drive customer acquisition, retention, repeat visitation, and lifetime value through integrated digital marketing initiatives.
• Lead CRM and lifecycle marketing strategies to enhance personalization, customer engagement, and conversion.
3 Content, Social Media & Creator Partnerships
• Develop a distinctive content strategy that creates meaningful engagement across families, parents, children, young professionals, schools, and community groups.
• Build creator and influencer partnerships that authentically align with the brand's values, experiences, and target audiences.
• Leverage user-generated content, community engagement, and social storytelling to build long-term brand affinity.
4 Integrated Campaigns & Revenue Marketing
• Design and execute integrated marketing campaigns across physical venues, digital platforms, social channels, partnerships, schools, communities, and corporate networks.
• Drive awareness and attendance for recent attractions, seasonal events, festivals, memberships, celebrations, and experiential offerings.
• Partner with sales and operations teams to support revenue growth through targeted campaigns and promotional strategies. 5 Experience & Product Marketing
• Collaborate closely with operations,
📌 Head Marketing (Bengaluru)
🏢 Landmark Group
📍 Bengaluru