Job Description (JD)

Responsible for planning, executing, and optimizing digital marketing campaigns across paid and organic channels. Focuses on lead generation, customer acquisition, and ROI-driven marketing initiatives. Monitors campaign performance, analyzes metrics, and implements improvements.

Key Result Areas (KRA)
- Plan and execute paid campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant platforms.
- Track, analyze, and report on campaign performance (CPL, CPC, ROI, CTR, etc.).
- Optimize campaigns to improve lead quality, conversion rates, and return on investment.
- Collaborate with content, design, and sales teams to align campaigns with business objectives.
- Conduct A/B testing, audience segmentation,



and keyword research to improve campaign effectiveness.
- Stay updated with the latest digital marketing trends, tools, and best practices.

Selection Criteria
- Prior experience in digital/performance marketing, lead generation, or paid advertising.
- Graduate in Marketing, Business, or related field preferred.
- Robust knowledge of Google Ads, Meta Ads, LinkedIn Ads, and analytics tools.
- Ability to analyze campaign performance and optimize for maximum ROI.
- Familiarity with marketing automation, CRM, and reporting tools.
- Data-driven, detail-oriented, and able to work independently.

📌 Performance Marketing Executive (Mumbai)
🏢 F Jobs
📍 Mumbai