About the Role

TEGNA is seeking a highly skilled, creative, and analytical Data Scientist to lead the end-to-end development of advanced models and insights across a multi-platform media ecosystem spanning TV, digital, streaming, social, and mobile.

This role is central to transforming large-scale viewership, content, and sales datasets into predictive models, optimization frameworks, and actionable insights that support:
- Content strategy
- Personalization
- Audience growth
- Revenue performance

The ideal candidate is passionate about experimentation, machine learning, and building scalable data and ML solutions. You will collaborate with engineering, product, editorial, sales, and analytics teams to translate complex, ambiguous business challenges into measurable, data-driven outcomes.

What You’ll Do
- Lead the full data science lifecycle:
- Problem framing
- Hypothesis development
- Feature engineering
- Model development
- Validation
- Deployment planning
- Develop and operationalize ML models across:
- Forecasting
- Personalization
- Churn prediction
- Attribution




- Ranking
- Content intelligence
- Build content and audience intelligence using NLP techniques:
- Embeddings
- Semantic similarity
- Topic/entity modeling
- Summarization
- Relevance scoring
- Create sales and advertising analytics:
- Demand forecasting
- Pricing optimization
- Uplift modeling
- Campaign effectiveness measurement
- Conduct advanced statistical analysis:
- Causal inference
- A/B testing
- Uplift/experiment design
- Incrementality measurement
- Develop scalable data pipelines and training workflows with data engineering teams
- Build unified, cross-platform KPIs and measurement frameworks
- Monitor and improve model performance:
- Drift detection
- Governance
- Robustness and fairness
- Deliver executive-ready insights via:
- Dashboards
- Automated reports
- Data storytelling
- Collaborate with product, editorial, growth, and sales teams to prioritize opportunities
- Contribute

📌 Data Scientist (Noida)
🏢 Topcoder
📍 Noida