Job Description:

1. JOB PURPOSE:
We are looking for a dynamic and market-aware Group Marketing Head who can lead all our groups.
Our Marketing Head is expected to expand our reach, customers, and advocates. She/he will work closely
with the Brand Head and cross-functional team to achieve financial growth and profitability of the brand.
The candidate needs to bring with them a healthy and respectful attitude.
2. RESPONSIBILITIES:
 Create, execute, and measure marketing plans and campaigns across channels with a track record
of successfully achieving KPIs in the technology-driven environment
 Create, own, and implement overall online as well as offline marketing strategies, providing
leadership and direction to team members
 Understanding the company’s unique market position, its advantages, and challenges for marketing
channels.
 Work with ATL & BTL agencies to convert strategy/take marketing concept into execution
 Create a complete ATL & BTL campaign package ranging from the in-branch display, promotion,
gifting, seller/customer events, out-of-the-box tools,



and tactics to garner product awareness
among the audience
 Identify and finalize Marketing Alliances, where needed, to pull up sales/generate leads or
customer walk-ins
 Develop, iterate and launch marketing programs, rolling out to multiple current markets and
geographies
 Manage and lead the Marketing team, PR efforts, Demand Generation, Platform Marketing,
Product Marketing, Program Management, and Brand Management.
 Plan and execute integrated marketing campaigns that build the company’s pipeline and also
mature existing opportunities
 Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email,
Social, affiliate, alliances, and more to build the lead database and increase qualified opportunity
creation.
 Manage, track, report, and present program budgets by channel -campaign costs, performance,
and ROI through the demand generation lifecycle.
 Provide marketing

📌 Marketing Head (Surat)
🏢 Kaapro Management Solutions
📍 Surat