Job Title: Copywriter / Content Writer
Company: Fashion TV India Pvt. Ltd.
Location: Santacruz (West), Mumbai
Experience: 1 – 4 Years
Job Type: Full time
Note: Mumbai-based candidates preferred
About the Company
Fashion TV India Pvt. Ltd. is the Indian extension of the world’s largest fashion and luxury lifestyle media brand — Fashion TV. With a global reach of over 2 billion viewers across 190+ countries and a legacy of 28+ years, the brand stands as a benchmark in luxury fashion media, premium storytelling, and trend-setting content.
Role Overview
We are looking for a creative, articulate, and trend-conscious Copywriter / Content Writer to craft compelling, on-brand content that reflects Fashion TV’s premium image and resonates with its global fashion-forward audience. The role requires expertise in luxury storytelling, campaign-driven writing, and digital content strategy.
Key Responsibilities
-
Develop engaging, original, and brand-aligned content for digital platforms including website, social media, blogs, emailers, and campaigns.
-
Write persuasive copy for advertisements, fashion campaigns, brand promotions, and product launches.
-
Create impactful captions, taglines, headlines, and campaign messaging for Instagram, YouTube, and digital ads.
-
Produce editorial articles, fashion features, brand stories, and press release content.
-
Collaborate with marketing, design, and video teams to ensure visual and verbal consistency.
-
Research fashion trends, luxury lifestyle movements, and competitor content to generate fresh ideas.
-
Optimize content for SEO to improve online visibility and engagement.
-
Maintain content calendars and ensure timely delivery of all written materials.
-
Proofread and edit content to uphold grammar accuracy, tone, and brand voice.
-
Adapt writing style to suit different platforms and audience segments.
Requirements
-
1–4 years of experience as a Copywriter / Content Writer in fashion, lifestyle, media, or creative age
📌 Copywriter / Content Writer (Mumbai)
🏢 F Jobs
📍 Mumbai