JOB RESPONSIBILITIES
- Manage public relations activities, including developing and maintaining relationships with media outlets and crafting press releases.
- Oversee agency and vendor relationships, ensuring effective collaboration and delivery of high-quality services.
- Handle media management, including planning and executing media campaigns and monitoring media coverage.
- Develop and execute collaborations with key opinion leaders (KOLs) to enhance brand visibility and credibility.
- Identify, negotiate, and manage brand sponsorships and collaborations to align with marketing objectives.
- Coordinate participation and sponsorships of industry events to maximize brand exposure and networking opportunities.
- Plan and execute on-the-ground event activations to engage target audiences and promote brand experiences.
Requirements
JOB REQUIREMENTS
- Minimum 1 year of experience as a Marketing Manager/PR Manager with creative agencies, luxury, entertainment, or hospitality.
- Experience managing public relations and media purchasing.
- Experience with brand collaborations.
- Experience with collaborations with content creators and key opinion leaders.
- Experience in identifying and participating in industry events.
- Proficient communication skills in English.
- Experience with managing brand sponsorships.
- Proficiency in using office tools.
- Experience with social media management and branding is a plus.
Note: Job responsibilities are subject to change by the employer as the company needs and the requirements of the job change.
QUALIFICATION
- Bachelor's Degree.
- 5+ years of related experience.
- Proven experience in brand management or marketing management roles, with a track record of successfully integrating brands into diverse cultural and digital landscapes.
- Experience in management roles within creative agencies, luxury, entertainment, or hospitality.
- Creative thinker with a hands-on strategist approach and ability to generate disruptive ideas and craft compelling brand stories that captivate stakeholders.
- Demonstrated exceptional leadership, creativity, and planning skills by effectively inspiring, collaborating with, and managing creative and communications agencies.
- Deep understanding of India’s social, cultural, and digital landscape, coupled with insights into consumer behavior and preferences.
- Excellent communication and interpersonal skills, adept at building and maintaining relationships with agencies, partners, and internal stakeholders.