 of E-Commerce Executive❖Job title: E-Commerce Executive❖Department: E-Commerce❖Geography covered: Corporate office, Manufacturing Unit.❖Reports to: NSM-National Sales Manager❖Matrix: Director❖Summary:The E-Commerce Executive plays a critical role in driving online sales growth for our FMCG (Fast Moving Consumer Goods) brands. You will be responsible for managing various aspects of our e-commerce operations, from product listings and website optimization to order fulfilment and customer service. This role requires a solid understanding of the FMCG market and the ability to leverage data insights to develop and execute successful e-commerce strategies.❖Key Responsibilities:•Manage product listings and ensure accurate and up-to-date information.•Optimize website content and user experience for FMCG product categories.•Implement and manage e-commerce marketing campaigns.•Analyse sales data and identify opportunities for growth.•Oversee order fulfilment process and ensure timely deliveries.•Manage customer inquiries and complaints through e-commerce channels.•Collaborate with cross-functional teams (marketing, sales, logistics) to achieve e-commerce goals.•Stay updated on e-commerce trends and best practices in the FMCG industry.❖Key Results Areas (KRAs):•Increase online sales of FMCG products by X% year-on-year.•Improve website conversion rate by Y%.•Achieve a customer satisfaction rating of Z% on e-commerce platforms.•Reduce order fulfilment errors by W%.•Develop and implement X successful e-commerce marketing campaigns.•Increase brand awareness for FMCG products on e-commerce platforms.•Optimize product listings to achieve a top ranking for relevant keywords.•Streamline the e-commerce customer journey for a seamless buying experience.•Identify and implement cost-saving measures in e-commerce operations.

•Develop and maintain strong relationships with e-commerce partners (marketplaces, logistics providers).❖Key Performance Indicators (KPIs):•Online sales revenue for FMCG products.•Website traffic, conversion rate, and bounce rate.•Customer satisfaction score on e-commerce platforms.•Order fulfilment accuracy and lead time.•Click-through rate (CTR) and conversion rate for e-commerce marketing campaigns.•Brand mentions and social media engagement on e-commerce platforms.•Search engine ranking for target keywords for FMCG products.•Customer reviews and feedback on e-commerce platforms.•Cost per acquisition (CPA) and return on investment (ROI) for e-commerce campaigns.•Number of successful partnerships established with e-commerce stakeholders.❖Qualifications:•Education: Bachelor’s degree in business administration, Marketing, or a related field (preferred).•Experience: 2-4 years of experience in e-commerce or digital marketing (FMCG experience a plus).•Skills: Strong analytical skills, data-driven decision making, excellent communication and interpersonal skills, project management skills, experience with e-commerce platforms (Amazon, Flipkart, etc.), basic knowledge of SEO and SEM principles.•Knowledge: Understanding of FMCG market dynamics, consumer behaviour in online shopping, e-commerce best practices.Additional Desirable Skills:•Experience with content management systems (CMS) for e-commerce platforms.•Proficiency in data analysis tools (Google Analytics etc.).•Experience with e-commerce marketing automation tools.•Ability to work independently and as part of a team.Desired Certifications:•Google Analytics Individual Qualification (IQ) or similar certification (optional).

📌 E-Commerce Executive (Ahmedabad)
🏢 TCP Corps
📍 Ahmedabad