Key Responsibilities

1. Lead Generation

- Generate qualified B2B and B2C leads through digital channels.
- Manage campaigns across Google, Meta, YouTube, LinkedIn, and WhatsApp.
- Reduce cost per lead (CPL) while increasing lead quality.
- Coordinate with inside sales and field sales teams for lead conversion.

2. Performance Marketing

- Plan and execute paid advertising campaigns.
- Manage advertising budgets and ROI.
- Optimize campaigns based on conversion data.
- Conduct A/B testing for ads, landing pages, and creatives.

3. Website & SEO Management

- Improve website traffic through SEO.
- Increase keyword rankings related to solar products.
- Optimize landing pages for higher conversions.
- Monitor website performance and user experience.

4. Content Marketing

- Develop blogs, videos, case studies, and educational content.
- Support dealer and distributor acquisition campaigns.
- Build content strategy around solar awareness and customer education.
- Coordinate with video and creative teams.

5. Social Media Management• Manage Facebook, Instagram, LinkedIn, YouTube, and X.

- Increase followers, engagement, and brand visibility.
- Build employer branding content.
- Monitor customer feedback and online reputation.

6. Marketing Automation & CRM

- Manage lead nurturing workflows.
- Integrate digital campaigns with CRM.
- Track customer journey from lead to sale.
- Implement email and WhatsApp automation.

7. Analytics & Reporting

- Track daily, weekly,



and monthly KPIs.
- Prepare management dashboards.
- Analyze campaign performance.
- Recommend improvements based on data.

8. Dealer & Distributor Marketing Support

- Generate dealer acquisition leads.
- Support ASM and RSM teams with local digital campaigns.
- Run geo-targeted campaigns for dealer development.
- Develop co-branded marketing programs.

Requirements

Education

- MBA Marketing / Digital Marketing
- BBA + Digital Marketing Certification
- Bachelor's degree in Marketing, Business, or related field

Experience

- 5–10 years in Digital Marketing.
- Experience in solar, electrical, consumer durable, renewable energy, or B2B industries preferred.
- Proven track record in performance marketing and lead generation.

Technical Skills

- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- Meta Ads Manager
- SEO & SEM
- CRM Management
- Email Marketing
- Marketing Automation
- WordPress
- YouTube Marketing

Leadership Skills

- Data-driven decision making
- Team management
- Vendor management
- Project management
- Communication and presentation skills

Benefits

What we offer?

Freedom to “follow your passion”

Chance to work with one of India’s fastest-growing Solar companies

Regular training on creative tools & AI tools

Growth opportunities in Finance Domain

Performance-based incentives & salary growth

Hands-on exposure with leadership team

📌 Digital Marketing Manager (Faridabad)
🏢 LOOM SOLAR
📍 Faridabad