Build, plan and implement the overall digital marketing strategy

Manage the strategy

Manage and train the rest of the team

Stay up to date with the latest technology and best practices

Manage and oversee various digital marketing channels

Measure ROI and KPIs

Prepare and manage the digital marketing budget

Oversee all the company's social media accounts

Suggest activities for improving the quality of online content

Track and measure SEO and Google Analytics metrics and provide reports

Build an inbound marketing plan

Research and forecast future sales and performance trends

Lead, supervise and motivate members of the digital marketing team

Research competitors and provide suggestions for improvement

Keep abreast with industry and market trends and best practices

Requirements

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns





Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

- BS/MS degree in marketing or a related field.

- Proven working experience in digital marketing

Advantages

PF cover.

Mobile reimbursement.

Travel reimbursement.

Target based incentives.

Leaves and other company benefits.

📌 Digital Marketing Manager (Mumbai)
🏢 Immunity Networks u0026 Technologies
📍 Mumbai