Key Responsibilities

1.

Strategy

Development and Execution

o Develop, execute, and optimize digital marketing strategies to drive customer acquisition,

lead generation, and brand awareness for SaaS products.

o Plan and manage multi-channel digital marketing campaigns including SEO/SEM, paid media,

email marketing, content marketing, and social media.

o Collaborate with sales, product, and customer success teams to align marketing efforts with company goals.

2.

Campaign

Management

o Design and implement PPC, social media ads (LinkedIn, Google Ads, Facebook, etc.), and display advertising campaigns.

o Manage the marketing budget to maximize ROI, track KPIs, and adjust strategies as needed.

o Analyze and report performance of all digital marketing campaigns, identifying trends and insights for optimization.

- Content and SEO Optimization:

o Oversee content marketing initiatives including blogs, eBooks, white papers, case studies,

and webinars.

o Implement SEO best practices to improve organic traffic and search engine rankings.

o Collaborate with content teams to optimize website content and landing pages for SEO and conversion.

- Lead Nurturing and Conversion:

o Develop and manage lead generation and nurturing processes using marketing automation tools such as HubSpot, Marketo, or Pardot.

o Optimize conversion rates by designing and testing landing pages, CTAs, and lead capture forms.

o Ensure seamless handoff of marketing-qualified leads (MQLs) to the sales team for follow-up.

- Data-Driven Marketing & Analytics:





o Use data and analytics tools (Google Analytics, Mixpanel, etc.) to track and measure marketing performance.

o Conduct A/B testing to optimize campaign performance and maximize ROI.

o Develop dashboards and reports to communicate campaign performance to stakeholders.

- Team Leadership and Collaboration:

o Lead, mentor, and manage a team of digital marketing specialists.

o Collaborate with the product, design, and engineering teams to ensure marketing efforts are aligned with the product roadmap.

o Foster relationships with external partners, agencies, and influencers to amplify marketing efforts.

7.

Brand

Building

8.

Content

Marketing

Qualifications

 8+ years of experience in digital marketing, preferably in a SaaS setting.

 Experience in B2B SaaS marketing.

 Proven track record of driving successful digital marketing campaigns and achieving business goals.

 Expertise in managing PPC, SEO, SEM, email marketing, and social media campaigns.

 Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo).

 Solid knowledge of web analytics tools (e.g., Google Analytics, Mixpanel, Hotjar).

 Experience with A/B testing, lead generation, and conversion rate optimization.

 Excellent communication, leadership, and project management skills.

 Analytical mindset with the ability to interpret complex data and make strategic decisions.

Preferred

 Knowledge of growth hacking strategies.

 Familiarity with UX/UI principles for marketing.

📌 Digital Marketing Manager (Noida)
🏢 Hotelogix India
📍 Noida