Job Description & responsibilities:

· Plan and implement various types of campaigns, but specific focus to be on performance marketing.

· Research and implement emerging opportunities and technologies to achieve brand and marketing goals.

· Identify target audience and ascertain how best to communicate to that audience.

· Analyse, research and recommend target audience’s characteristics, behaviour, interests and media habits

· Monitor performance and evaluate the effectiveness of campaigns through analysis of web analytics including consumer data and insights, and use this data to tweak current campaigns and formulate future ones.

· Execute all digital marketing plans as per approved plans in a timely, productive and effective manner, with special focus on Google Adwords, Linkedin, ABM, email campaigns, Search Engine Optimization, Content Marketing and Social Media promotions.

· Provide status reports, campaign analysis and insights, and ROI reports linked to business objectives.

· Responsible for execution of online newsletters, promotional emails and other marketing communication through various channels.

· Day-to-day monitoring and management of digital media plans including changes, budgeting, execution, optimization and reporting.

· Keeping up-to-date on industry trends, new media buying opportunities and recommendations on new ways to reach target audience

· Supervise the digital marketing team.

· Perform other duties and projects as assigned

Requirements

Prerequisites:



(only the applicants meeting the top 6 criteria will be considered).

· Should have extensive knowledge and working experience (atleast 5 years) in running campaigns on Google & LinkedIn. (FB experience is preferred, but not required).

· Must have experience in running conversion-based B2B campaigns (preferably for HEALTHCARE/Media).

· Inbound Lead routing and automation

· Thorough knowledge about ABM is mandatory

· Should have experience in inbound traffic and cultivation of leads and sales.

· Should have extensive SEO and optimizing US based B2b domains/websites.

· Should have atleast 3 years of proven SEM and SMO experience.

· Google Ads & Hubspot’s Inbound Marketing certified

· Should have excellent Google Analytics & other platform skills

· Proven track record of managing Content areas like Blogging, Content Marketing, Email Newsletters and Social media calendar.

· Experience in increasing quality score

· Good reporting skills

· Good time management skills

· Excellent Communication skills

Should have experienced in the following platforms:

- Google Analytics, Heat map analysis and Hotjar
- Google Ads
- LinkedIn Campaign Manager
- HubSpot or any equalling CRM
- WordPress
- Aweber, Outreach.io, Mail chimp or Zoho CRM –For email marketing
- Rollworks/Terminus/DemandBase or any equalant ABM tool(s)
- Any retargeting tools/platforms
- SEMRush, Ahref & Webmastertools, Yext kind of local citation sites

Benefits

Health Insurance

CAB or petrol allowance

Dinner

📌 Digital Marketing Manager (Chennai)
🏢 iSource I.T. enabled Services
📍 Chennai