About Eloit Innovations:

Eloit Innovations is a global leader in education technology, dedicated to empowering educational institutions with state-of-the-art, AI-powered tools. Our flagship product, Edisapp School ERP, revolutionizes the management of K12 schools, ensuring efficient operations and enhanced learning experiences. Join us in our mission to transform education and make a significant global impact

Role Overview:

Eloit Innovations is seeking a talented and experienced Digital Marketing Specialist to join our growing team. As a Digital Marketing Specialist, you will play a pivotal role in driving our digital marketing efforts, with a strong focus on Google Ads, paid advertising, and HubSpot expertise. You will collaborate closely with our marketing and sales teams to create and execute digital marketing strategies that maximize our online presence and drive lead generation.

Key Responsibilities:

- HubSpot Expertise: Leverage HubSpot's marketing automation platform to create and manage email marketing campaigns, lead nurturing workflows, and other digital marketing initiatives. Ensure seamless integration between HubSpot and other marketing tools.

- Google Ads Management: Create, optimize, and manage Google Ads campaigns to increase brand visibility, drive traffic, and generate high-quality leads. Monitor and analyze campaign performance, making data-driven adjustments to achieve optimal results

- Paid Advertising: Develop and execute paid advertising campaigns across various platforms, including social media and display advertising. Implement A/B testing and other strategies to improve campaign effectiveness and ROI.

- SEO and SEM: Collaborate with content creators to optimize website content for search engines (SEO). Manage search engine marketing (SEM)



campaigns to enhance online visibility and drive targeted traffic.

- Analytics and Reporting: Regularly analyze and report on the performance of digital marketing campaigns using tools like Google Analytics and HubSpot. Provide insights and recommendations for continuous improvement.

- Lead Generation: Work closely with the sales team to generate high-quality leads through digital marketing efforts. Implement lead generation strategies and track lead conversion rates.

- Content Strategy: Contribute to the development of content strategies that align with digital marketing initiatives, ensuring consistent messaging and brand positioning.

- Budget Management: Manage the digital marketing budget effectively, allocating resources to campaigns that deliver the best results.

Requirements

- Bachelor's degree in marketing, business, or a related field.

- Minimum of 5 years of experience in digital marketing, with a strong focus on Google Ads, paid advertising, and HubSpot.

- Proficiency in using Google Ads, Google Analytics, HubSpot, and other digital marketing tools.

- Solid understanding of SEO and SEM best practices.

- A track record of successful digital marketing campaigns with measurable results.

- Excellent analytical and data-driven decision-making skills.

- Robust written and verbal communication skills.

- Ability to work independently and collaboratively in a fast-paced environment.

- Relevant certifications in digital marketing (e.g., Google Ads, HubSpot) will be a plus.

Benefits

- A collaborative and innovative work environment.

- Opportunities for professional growth and development.

- Competitive salary and benefits package.

- The chance to make a significant impact on global education.

- Health Insurance

📌 Digital Marketing Manager (Kochi)
🏢 Eloit Innovations
📍 Kochi