Content Planning and Creation: Understand social media platforms, their usage, and their audience base. Develop comprehensive organic social media strategies to create awareness and reach. Outline content themes, monthly social media calendar, and key performance indicators (KPIs), which will be reviewed monthly.
Cross-team collaboration: Collaborate with creative team to develop compelling and relevant content for social media channels. This includes creating text, images, videos,
and other multimedia assets that resonate with the target audience and align with the brand's voice and values.
Social Media Management: Manage and maintain social media accounts for organic growth, including posting content, and engaging with the audience in a timely and qualified manner.
Monitor social media trends and adapt strategies accordingly to maximize reach and engagement.
Performance Tracking and Analytics: Track and analyze key metrics and KPIs to evaluate the effectiveness of social media campaigns. Use analytics tools to gather insights, identify trends, and make data-driven decisions to optimize future strategies and improve overall performance
Desired Candidate profile
Desired Profile / Criteria / Skills :
Bachelors degree in marketing, communications, or a related field.
Excellent written and verbal communication skills.
Desired Traits: Creative marketing ideation, thinking out of the box, understanding of social media platforms.
Actively creates content on Facebook, Instagram Stories and Reels.
📌 Digital Marketing Manager , Chennai
🏢 Talent Leads Consultants
📍 Chennai
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