Summary:

We are seeking a dynamic and data-driven Digital Marketing Executive to elevate our digital footprint and drive measurable growth for our IT services and AI-powered product portfolio. In this role, you will be responsible for designing and executing integrated digital marketing strategies across multiple channels, with a focus on generating high-quality B2B leads and enhancing brand visibility. You will play a key role in shaping our online presence, leveraging analytics and automation to optimize performance, and collaborating cross-functionally to support product launches and market expansion.

This is a strategic position for a proactive marketer who thrives in fast-paced environments and is passionate about innovation in technology-driven marketing.

Responsibilities:

- Develop and implement comprehensive digital marketing strategies for IT services and software products.

- Plan, execute, and optimize SEO, SEM, PPC, email marketing, and social media campaigns.

- Create compelling, platform-specific content for websites, blogs, LinkedIn, Instagram, and other digital channels.

- Drive B2B lead generation through targeted digital campaigns and marketing automation workflows.

- Manage website updates, technical SEO improvements, and ongoing optimization for search engine performance.

- Run and monitor paid advertising campaigns on Google Ads, LinkedIn Ads, and Meta Ads.





- Analyze campaign performance using Google Analytics, Search Console, and other data tools; deliver actionable insights through detailed reports.

- Collaborate with sales, UI/UX, and development teams to align marketing efforts with product launches and key business initiatives.

- Develop and promote thought leadership content, including webinars, case studies, and whitepapers.

- Conduct competitive analysis and identify emerging trends and opportunities in the digital landscape.

Requirements

Requirements:

- Proven experience in digital marketing, with a strong track record in lead generation and campaign management.

- Expertise in SEO & SEM, Google Ads, Meta Ads, LinkedIn Marketing, and email marketing.

- Proficiency in content marketing, social media management, and marketing automation platforms.

- Hands-on experience with Google Analytics, Google Search Console, and data-driven campaign optimization.

- Robust analytical and communication skills with the ability to translate data into strategic recommendations.

- Bachelor’s degree in Marketing, Business, Computer Science, or a related field.

- Certifications in Google Ads, Google Analytics, HubSpot, or Meta Blueprint are highly desirable.

- Prior experience in IT services, SaaS, AI/ML, Cloud computing, or software companies is preferred.

📌 Digital Marketing executive- TAIL Inc (Hyderabad)
🏢 Digital Nest
📍 Hyderabad