Hire a digital marketing executive who understands platform algorithms, measurement constraints, and modern MarTech execution.
Own campaign operations end-to-end, iterate through structured experimentation, and coordinate across creative, product, and data stakeholders.
Core Responsibilities----
Channel execution (algorithm-aware): plan and run campaigns across search/social/video/lifecycle; manage auction dynamics, relevance signals, and creative fatigue.
Measurement and analytics: maintain KPI trees and funnel reporting; validate tracking (UTMs, events, pixels/conversion APIs as applicable) and reconcile discrepancies.
Growth systems: run a weekly experiment cadence with postmortems; monitor CTR/CVR/CAC/ROAS (and other business-appropriate KPIs) and act on leading indicators
Requirements
Required Expertise----
- Proven multi-channel execution with measurable outcomes and disciplined iteration.
- Robust grasp of ranking/auction principles, targeting constraints, and signal quality (first-party data, intent, engagement).
- Proficiency with analytics and reporting; ability to define event taxonomies and decision-grade dashboards.
- Hands-on experimentation capability: A/B testing, creative matrices, and structured