:

To drive brand salience and consumer engagement by designing and executing large-scale consumer activations, on-ground events, and experiential marketing IPs. You will be the architect of the brand’s presence at festivals, concerts, and colleges, turning every interaction into a memorable brand story.

Key Responsibilities

- Experiential Strategy & IP Development

 Design and execute a nationwide Activation Calendar focused on consumer-facing events (e.g.,

college fests, food festivals, concerts, and malls).

 Create and own Brand IPs (Intellectual Properties) that can be scaled annually to build long-term brand equity.

 Partner with Radio, Event, and Creative Agencies to bring "out-of-the-box" engagement ideas to life.

- Event Execution & Management

 Oversee the end-to-end execution of on-ground activations, ensuring "Best-in-Class" consumer experience.

 Manage high-pressure environments like product launches or large public gatherings, ensuring the brand is represented flawlessly.

 Coordinate with on-ground teams and external vendors to ensure technical and logistical success.

- Agency & Partnership Management

 Lead the briefing process for Activation and Event agencies, holding them accountable for creativity and ROI.

 Leverage networks in the IP, Radio, and Entertainment industries to secure strategic partnerships and sponsorships.

 Manage the activation budget, prioritizing high-impact consumer reach over traditional retail fabrication.

- Impact Measurement

 Define transparent KPIs for every event (e.g., footfall, samples distributed, social media mentions, and lead generation).

 Conduct post-event evaluations to measure ROI and provide feedback for future campaigns.x

Desired Profile / Criteria / Skills :

Summary To drive brand salience and consumer engagement by designing and executing large-scale consumer activations, on-ground events, and experiential marketing IPs. You will be the architect of the brand’s presence at festivals, concerts, and colleges,



turning every interaction into a memorable brand story.

Key Responsibilities

- Experiential Strategy & IP Development

 Design and execute a nationwide Activation Calendar focused on consumer-facing events (e.g.,

college fests, food festivals, concerts, and malls).

 Create and own Brand IPs (Intellectual Properties) that can be scaled annually to build long-term brand equity.

 Partner with Radio, Event, and Creative Agencies to bring "out-of-the-box" engagement ideas to life.

- Event Execution & Management

 Oversee the end-to-end execution of on-ground activations, ensuring "Best-in-Class" consumer experience.

 Manage high-pressure environments like product launches or large public gatherings, ensuring the brand is represented flawlessly.

 Coordinate with on-ground teams and external vendors to ensure technical and logistical success.

- Agency & Partnership Management

 Lead the briefing process for Activation and Event agencies, holding them accountable for creativity and ROI.

 Leverage networks in the IP, Radio, and Entertainment industries to secure strategic partnerships and sponsorships.

 Manage the activation budget, prioritizing high-impact consumer reach over traditional retail fabrication.

- Impact Measurement

 Define clear KPIs for every event (e.g., footfall, samples distributed, social media mentions, and lead generation).

 Conduct post-event evaluations to measure ROI and provide feedback for future campaigns.

- KNOWLEDGE, SKILLS, AND ABILITIES

Education/Experienc e

(degree / diploma)

 Must come from a top-tier Activation Agency, Radio Station or an

Events/IP Management firm.

 MBA in Marketing or a specialised Degree/Diploma in Event

Management/Mass Media.

 Experience: 6–10 years of experience in managing large-scale consumer events and experiential campaigns.



Knowledge and Skills

(Functional /

Technical)

 Strong industry and vendor network.

 Ability to strategise and conceptualise and expertise in Consumer

Engagement,

 Ability to handle complex logistics and on-ground troubleshooting.

📌 Deputy Manager Activation based at Ahmedabad for Ice Cream
🏢 Talent Leads Consultants
📍 Ahmedabad