Description

Role Purpose To drive revenue growth, market expansion, and strategic customer acquisition for Battery / Battery Energy Storage Systems (BESS) across C&I;, utility, and industrial segments. The role will lead end-to-end sales—from opportunity identification to deal closure—while building solid relationships with key stakeholders.

Key Responsibilities 1.

Sales

Strategy &

- Business Growth

- Develop and execute sales strategy for Battery / BESS solutions across target segments (C&I;, utilities, EPCs).

- Drive order booking, revenue, and margin targets for the assigned region/business.

- Identify new markets, applications, and GTM strategies for energy storage solutions.

- Build annual business plans and forecast pipeline.

2. Key Account &

- Customer Management

- Manage relationships with:

- EPC contractors

- Project developers

- Utilities / DISCOMs

- Industrial customers

- Build strong connects at CXO, technical, and procurement levels.

- Ensure high customer satisfaction and repeat business.

3.

Business

Development &

- Deal Closure

- Generate leads and convert opportunities into orders (lead → proposal → negotiation → closure).

- Drive specification selling with consultants and system integrators.

- Participate in tenders, techno-commercial discussions,



and contract negotiations.

- Manage large project sales (grid-scale / captive / hybrid projects).

4. Technical &

- Solution Selling

- Promote complete BESS solutions:

- Battery packs (LFP/NMC)

- PCS (Power Conversion System)

- EMS (Energy Management System)

- Containerized solutions

- Provide techno-commercial proposals aligned with customer requirements.

- Educate customers on ROI, lifecycle benefits, and application advantages.

5. Channel &

- Partner Management

- Develop and manage channel partners, distributors, and system integrators.

- Drive indirect sales through partner ecosystem.

- Collaborate with internal teams (engineering, SCM, execution) for project success.

6.

Market

Intelligence &

- Strategy

- Track competition, pricing trends, and regulatory developments in energy storage.

- Identify new opportunities in:

- Renewable integration

- Peak shaving

- Backup power

- EV charging infrastructure

- Translate insights into actionable sales strategies.

7. Team Leadership

- Lead and mentor regional sales teams.

- Set targets, review performance, and drive productivity.

- Enable team through training on products, solutions, and selling techniques.

📌 Deputy General Manager - Sales (India)
🏢 Vikram Solar
📍 India