• Independently conceptualise styles and capsule directions suited to ZAVI’s markets — Dubai, Riyadh, & the UK — accounting for silhouette, chic but modest sensibility, for the mature audience, climate, and price architecture
• Initiate market and trend research and translate findings into cohesive design directions
• Develop mood boards, sketches, and fabric concepts as fully formed proposals — not loose references
• Bring ideas to the Lead for alignment, then own execution completely from that point