ROLE SUMMARY
Are you passionate about using data science, AI, and autonomous agents to unlock the return on every marketing dollar? Do you thrive where advanced analytics, agentic AI, and commercial strategy meet? Join our team as a Senior Manager, Marketing ROI Data Science, where you will lead the design, development, and deployment of marketing mix modeling, multi‑touch attribution, and AI‑driven marketing ROI optimization solutions that measurably improve how the business invests across channels.
In this role, you will leverage cutting‑edge technologies—including marketing mix modeling, causal inference, generative AI, and agentic AI systems that plan, execute, and optimize marketing decisions with limited human intervention—to answer the defining question of what actually drives marketing ROI and where the next dollar should go. You will translate spend, media, channel, and outcome data into smarter decisions across brand, commercial, and portfolio teams, work closely with cross‑functional stakeholders, mentor high‑performing analytics teams,



and help shape the organization’s marketing analytics and agentic AI roadmap.
The ideal candidate is a solid analytics leader with deep marketing mix / marketing ROI expertise and genuine enthusiasm for agentic AI, comfortable in global, cross‑functional teams and able to bridge data, technology, and commercial strategy to turn analytics into decisions and action.

ROLE RESPONSIBILITIES
Lead the design, development, and deployment of marketing analytics solutions, including cross‑channel attribution, budget optimization, and scenario planning that guide where and how marketing invests.
Build and scale agentic AI systems for marketing analytics—autonomous and semi‑autonomous agents that ingest data, run models, generate insights, and recommend or execute budget and channel decisions under human oversight.
Apply machine learning, causal inference, Bayesian methods, and generative AI to quantify marketing effectiveness, isol

📌 Senior Manager, Data Science (Mumbai)
🏢 Pfizer
📍 Mumbai