1. Job PURPOSE:

To drive the expansion of distributor and channel networks for The Concrete Shop®, a design-led concrete brand by Aarya Precast India Pvt. Ltd., by identifying, approaching, and onboarding high-potential business partners. The role focuses on building a robust indirect sales ecosystem through effective market mapping, business opportunity pitching, and partner acquisition, while ensuring smooth onboarding and initial handholding to enable long-term partner success, consistent revenue generation, and strengthened market presence.

2. ROLE AND RESPONSIBILITIES:

A. Distributor Acquisition & Market Hunting

- Identify and target potential distributors, dealers, and business partners in assigned territories

- Conduct cold visits, market research, and lead generation activities

- Pitch The Concrete Shop® business model and partnership opportunity

- Convert prospects into active distributors.

B. Business Opportunity Pitching

- Present brand value, product portfolio, and profitability potential to prospects

- Explain investment, margins, and business scalability to potential partners

- Customize pitches based on market, partner profile, and location potential

- Handle initial negotiations and onboarding discussions

C. Channel Network Expansion

- Develop and execute territory-wise expansion plans.

- Ensure strong market penetration through continuous partner onboarding.

- Identify gaps in distribution and proactively fill them.

- Build a strong pipeline of potential channel partners.

D. Onboarding & Initial Handholding

- Support new distributors during onboarding and initial setup

- Coordinate with internal teams for smooth launch and first orders

- Ensure clarity on processes, pricing, and operations

· Enable quick activation of newly acquired partners.

E.



Coordination & Conversion Support

- Work closely with internal teams for proposals, pricing, and approvals

- Ensure timely follow-ups with prospects to close deals

- Maintain a strong conversion ratio from leads to active partners

- Track and manage the entire acquisition funnel

F. Reporting & Performance Tracking

- Maintain records of leads, meetings, and conversions

- Track territory performance and expansion progress

- Share market insights, competitor activities, and partner feedback

- Achieve monthly / quarterly acquisition and revenue targets.

3. KRA & KPI

- Number of distributors / dealers onboarded

- Conversion ratio (leads to partners)

- Territory expansion and market coverage

- Revenue generated through new channel partners

- Speed of partner activation

- Pipeline strength and consistency

4. KNOWLEDGE, TRAINING AND EXPERIENCE REQUIRED FOR JOB

Education:

· Graduate / Diploma (Business, Marketing, Architecture, or related field preferred — candidates with architectural background will be given preference)

Experience:

- Junior Level: 0–2 years (field sales / business development / direct sales)

- Senior Level: 3–7 years (channel expansion / distributor acquisition experience preferred)

5. COMMUNICATIONS AND RELATIONSHIPS

Internal: Sales, Marketing, Design, Production, and Management teams.

External: Prospective distributors, dealers, franchise holders, business owners

Skills

- Strong pitching and persuasion skills

- Business development & market hunting mindset

- Negotiation and closing ability

- Confidence in meeting recent people and presenting opportunities

- Follow-up and conversion focus

- Understanding of channel sales models

Salary Range

Based on experience, export exposure, and performance capability + incentives

📌 Business Development Officer - Architect (Ahmedabad)
🏢 The Concrete SHOP
📍 Ahmedabad