Business Development Manager – Growth, Lead Generation & Performance Marketing

About the Chance

WeNext is a B2B technology product focused on scaling customer acquisition through outbound sales and performance-driven digital marketing. We are hiring a Business Development Manager who owns lead generation, Ads-based paid acquisition, and revenue pipeline growth.

This is an on-site role in India, ideal for professionals who combine B2B sales execution with hands-on Paid Ads and growth marketing.

Role & Responsibilities

Lead Generation & Business Development

- Build predictable B2B pipelines through outbound and inbound channels.

- Prospect and qualify accounts using:
- LinkedIn Sales Navigator

- Cold email & automated sequences

- Manage CRM pipelines and improve MQL → SQL → Closure velocity.

Paid Ads & Performance Marketing (Core Responsibility)

- Plan, execute, and optimise Google and Meta Ads (Facebook & Instagram) campaigns end-to-end.

- Drive B2B lead generation through:
- Lead Forms

- Website conversion campaigns

- Retargeting and funnel-based ads

- Optimise campaigns for CPL, CPA, ROAS, and lead quality.

- Manage budgets, audience targeting, and A/B testing.

- Implement and monitor

- Meta Pixel

- Conversion events

- UTMs and attribution tracking

- Manage and optimise
- Google Ads (Search, Display, YouTube)

- LinkedIn Ads (B2B targeting)

- Coordinate landing pages and ad messaging for higher conversion rates.

Analytics,



CRM & Optimisation

- Track performance using:
- GA4

- Meta Ads Manager

- Google Ads dashboards

- Maintain CRM data hygiene and reporting.

- Analyse CAC, LTV, pipeline contribution, and campaign ROI.

- Convert learnings into repeatable growth playbooks.

Must-Have Skills (2+ Years Experience)

Mandatory

- Paid Ads Manager (Facebook, Google & Instagram) — hands-on experience running and optimising lead generation and conversion campaigns.

- B2B lead generation through paid social channels.

- Experience managing end-to-end digital campaigns (setup → optimisation → reporting).

Sales & Growth Tools

- Zoho, Salesforce or HubSpot (CRM)

- LinkedIn Sales Navigator

- Salesloft, Mailchimp or similar outreach tools

Analytics & Paid Media

- GA4

- Google Ads

- Conversion tracking (Meta Pixel, GTM, UTMs)

Preferred Skills

- LinkedIn Ads for B2B

- Outreach automation tools

- Advanced spreadsheet analysis

- Landing page optimisation (CRO)

Qualifications

- 2+ years in Business Development / Growth / Performance Marketing

- Strong metrics-driven mindset

- Experience in SaaS / B2B technology / digital products

Why This Role

- Meta Ads is a core responsibility, not an add-on

- Direct ownership of paid acquisition and revenue pipeline

- Opportunity to shape WeNext’s growth engine

- Fast-paced product environment with leadership visibility

📌 Business Development Manager – Lead Generation & Growth Marketing (Telangana)
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