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We are seeking a creative and execution-driven Brand Marketing Executive to manage the marketing initiatives for our flagship brands – Little Italy and ACASA. The role requires a blend of strategic thinking, campaign innovation, vendor management, and strong execution skills, working closely with the Head of Marketing to deliver impactful results.

Key Responsibilities

 Brand Strategy & Positioning o Assist the Head of Marketing in developing and executing brand strategies for both brands.

o Ensure consistent brand messaging across digital, print, and on-ground channels.

 Marketing Campaigns & Innovation o Conceptualize and execute creative marketing campaigns to drive brand awareness and customer engagement.

o Plan integrated campaigns across digital, PR, influencer, and on-ground activations.

 Creative Development & Collaterals o Identify and manage vendors for printing, production, and marketing collaterals.

o Oversee quality, timelines, and cost-effectiveness of deliverables.

 Digital & Social Media o Manage social media presence, performance marketing inputs, and influencer tie-ups.

o Work with creative partners to develop engaging content.

 Activations, Events & Collaborations o Conceptualize and execute on-ground brand activations, events,



and pop-ups to engage customers and build brand presence.

o Drive collaborations with influencers, communities, and like-minded brands to create impactful partnerships.

o Ensure seamless execution of events with attention to detail, brand consistency, and ROI measurement.

 Budgeting & MIS o Maintain marketing budgets vs. actuals, track spends, and report variances.

o Prepare MIS reports to monitor campaign performance and ROI.

 Vendor & Stakeholder Management o Identify, negotiate, and manage vendors for marketing activities and materials.

o Collaborate with operations, F&B;, and cross-functional teams for smooth execution.

 Market Insights o Analyze consumer trends, competitor activities, and campaign data to refine marketing strategy.

Requirements

 5–6 years of proven experience in brand/marketing (F&B;, hospitality, lifestyle, or retail preferred).

 Strong exposure to campaign innovation, vendor management, and budget control.

 Hands-on experience with digital marketing, analytics, and creative campaign execution.

 Excellent communication, negotiation, and stakeholder management skills.

 Ability to balance strategic inputs with hands-on execution.

📌 Brand Marketing Executive (Pune)
🏢 RECEX
📍 Pune