- Portfolio Planning : Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio
- Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication
- Craft brand and product development strategy, develop and oversee the online and offline marketing calendar and implement creative campaign constructs aligned with the same
- Manage all integrated brand campaigns and activities including ideation, budgeting, coordination with agencies, vendors and internal stakeholders, implementation and post campaign analysis to promote new initiatives and maintain brand salience
- Continuously analyze sales data to rationalize product mix, craft cutting-edge offer campaigns online and offline while maintaining desired margins, implement geography and outlet specific campaigns to achieve measurable marketing objectives
Requirements
- 3+ years of experience in Marketing with at least 2 years of experience in the Food & Beverage space
- Strong experience in BTL and Digital Marketing activities such as social media campaigns, digital advertising and promotions
- Experience in 360 degree marketing right from consumer research to strategy to execution