:The Brand Executive implements plans and initiatives relating to the brand, customer experience andloyalty in order to drive the organization’s brand equity. He / She is also responsible for conductingmarket research activities to forecast emerging market needs that are relevant for the organization.The Brand Executive works in a fast-paced and dynamic environment where he/she ensurescompliance of the brand identity throughout the organizationKEY AREAS RESPONSIBILITIESWebsite Backend management
- Learn & manage the website back end to make any updatesto images, content, pricing etc. on the company website• Liaison with the website tech team to take recent pages,components or features live
Creative communication • Conceptualize and manage creative communication incl.creative collateral and asset creation liaising with graphic andvideo teams• Work with bloggers, content writers etc. to ensure brandcommunication, advertising copies etc. are as per brandstandards and in brand tonality
Website contentmanagement
- Create briefs, work with agencies/content writers to getwebsite content, imagery etc., quality check and edit asneeded to have the appropriate brand content on website• Upload and manage content on website, create offers, listnew products etc.• Run periodic hygiene checks on the website and ensuresmooth functioning
Content for SEO • Brief and guide writers/bloggers to get high quality output onblogs and articles for SEO purpose• Ensure timely implementation of content for SEO
Promotions &offers; • Benchmark competitors and other relevant brands in categoryand other allied categories to identify best in class practicesfor website, offers, promotions and creative communication• Design and structure right offers, monitor performance andmake changes as per data
SKILLS AND COMPETENCIES:Skills • Strong verbal & written communication
- Understanding of advertising and marketing campaigns• Understanding of creative communication, design and visualaesthetics• Proficiency in English and Hindi• Website content management experience will be a plus• Strong team management• Relationship management with all key internal stakeholdersand external agenciesCompetencies • Results driven& ROI focused• High consumer-centricity• People orientation• Strong bias to action• Agility and ability to take decisions/course correct fast• Cross functional collaboration &influencing; stakeholders
REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS:Reporting to Brand ManagerTeam /IC GrowthInternal Stakeholders Growth/Marketing, Creative &content;, Product, technology/ITExternal Stakeholders Digital marketing agencies, large digital platforms(Google, FB etc.),