Job Title: Area Sales Manager – Near Prime (Home Loan & Loan Against Property)
Location: [City/Region Specific]
Department: Sales – Affordable/Near Prime Segment
Reporting to: Regional Sales Manager / Zonal Sales Manager
Job Purpose:
To drive affordable housing loan and LAP business in the Near Prime segment, managing a team of Relationship Officers/Executives, building strong channel partner relationships (DSAs, Connectors), ensuring compliance, and achieving sales targets with quality sourcing.
Key Responsibilities:
- Business Development:
- Acquire new customers for home loans and LAP (Loan Against Property) under the Near Prime category (salaried/self-employed).
- Source files through DSAs, connectors, builders, real estate agents, and other open market channels.
- Identify and develop recent geographies and opportunities in semi-urban/rural areas.
- Team Management:
- Lead a team of Relationship Officers/Executives to achieve sales goals.
- Provide training, support, and guidance to the team on product knowledge, credit parameters, and documentation.
- Channel Management:
- Build and maintain relationships with DSAs and other sourcing partners.
- Ensure productivity and activation of all active channels.
- Credit & Compliance:
- Ensure files sourced are within the acceptable credit norms, with required documentation and minimum deviation.
- Maintain portfolio hygiene and ensure low delinquency/NPA rates.
- Market Intelligence:
- Stay updated on competitor offerings, pricing, and sourcing strategies.
- Suggest enhancements to product/policy based on ground feedback.
Key Skills & Competencies:
- In-depth understanding of Near Prime/Affordable Housing market
- Experience in Home Loan/LAP sales (preferably in NBFCs/HFCs)
- Channel development & management skills
- Team handling experience
- Good understanding of credit, documentation, and customer profiles