Purpose :

Implement and Monitor policies to achieve targeted sales, and to improve market share on a sustainable basis. Strategically build Sales Team and Channel for achieving business objectives while maintaining

​​​​​​PROFITABLE GROWTH

Key Activities

- Implement sales budgets and sales targets.

- Assist in preparing local level schemes and special incentive for dealers in consultation with ZD.

- Facilitate Distributors/ Dealers to achieve their sales target, FGIs, QGIs, etc.

- Educate dealers to sell high value / high margin /new products to improve sales turnover.

- Implementation of MOP System in the assigned territory.

- Approach Institutions

- Report unauthorized dealer selling / un- authorized product selling.

- Ensure adequate In-shop branding, Signage, Festival Gate/ etc. at dealers' outlets.

KPI :

- RCV

- Impact of Schemes

- No. of ROs converted to MBOs, MBOs to Exclusive and Exclusive to Shoppes, World and Galleries.

- No. of current business opportunities added.

- Participated in No. of Fairs / Exhibition

- No. of dealers / ZD/ AD's visited.

- No. of meets conducted Complaint resolution time

- Credit days

- No. of Training Conducted

- No. of Job rotation within state.

​​​​​MARKET DEVELOPMENT & PENETRATION

- Update HOD on competitor's activities.

- Participation in local exhibitions & fairs alone with ZD / Dealers.

- Assist in Implementing ATL/BTL activities in the state.

- Implement plans for expansion and management of Sleepwell showrooms.

- Appointment of new ROs and MBOs as per plan.

- Conversion of ROs to MBOs, MBOs to Exclusive, Exclusive to Shoppes/ World/ Galleries as per plan.

CUSTOMER SATISFACTION

- Identify institutional customers. Visit ZDs / ADs / Dealers as per plan.





- Ensure AD / dealers receive and understand all communications.

- Resolve Distributor / dealer queries.

- Ensure timely end customer complaint redressal.

COLLECTIONS :

- Ensure that payments are received timely from ZDs.

​​​​​​​TEAM DEVELOPMENT

- ​​​​​​​Periodic Sales performances review with Team, distributors & Dealers

- Conducting Sales staff and dealers training program with the help of Training Dept

- Develop successor for Business Continuity.

​​Key Decisions :

- ​​​​​​​Network up-gradation by appointing Exclusive Dealers, Shoppes, and Showrooms.

- Propose introduction/discontinuation of Products developing upon Competition.

- Take decisions on job rotation, employee development, promotion recommendation, disengaging non-performers, and manpower planning.

​​​​​​​Working Relation :

- Establish an effective relationship with the National / Zonal / Regional Sales Head to give inputs/market feedback.

- Work closely with the marketing department for advertising/branding/publicity support at the local level. Close relations with Commercial to ensure that all financial claims of the channel are settled within time. Establish effective relationships with all Service departments.

- Establish close relationship with Channel Partners and Sales Team to understand the market needs and challenges.

- Close relation with subordinates to ensure harmonious working conditions.

Company Profile :

​​​​​​​Our client, a publicly listed 3000 Crore turnover company, is the fastest-growing leader in Polyurethane (PU) Foam and position is for retail sales, his requirement is for expanding the customer base for Polyurethane Foam.​​​​​​​

📌 ASM/Territory Sales Manager - Channel Sales (Leading consumer product Brand) (Ahmedabad)
🏢 The Search House
📍 Ahmedabad