Purpose : Implement and monitor policies to achieve targeted sales, improve market share on sustainable basis.

Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends

& opportunities; negotiate contracts with the aim of maximizing sales profits.

Key Accountability :

Accountability :

PROFITABLE GROWTH “

Key Activities :

- Educate Dealers to sell high value / High
- Margin / new products to improve Sales
- Turnover.
- Facilitate ZDs /Ads / Dealers to achieve
- their sales targets, FGIs, QGIs, etc.
- Prepare and maintain Dealer master and
- Panel.
- Ensure Local level ads are released as per
- agreement.
- Ensure In-shop branding, Signage,
- Boards, etc. at dealers' outlets.
- Implementation of MOP system.
- Report un-authorized dealer selling / unauthorized
- product selling.
- Collect and provide update on
- competitor's activities such as current
- product introduction / scheme launch /
- Price changes / incentive / discounting
- structures etc.

KPI :

- RCV
- No. of unauthorized dealers identified
- No. of cold call conversions (Institutions)
- No. of ROs converted to MBOs, MBOs to Exclusive and Exclusive to Shoppers, World and Galleries.
- Participated in No. of Fairs / Exhibition
- No. of dealers /AD visited
- Complaints resolution time
- "Credit Days

MARKET DEVELOPMENT & PENETRATION :

- Participate in local level fairs / exhibitions alone with ZD / Dealers.
- Approach Institutions / Bulk buyers / Search of prospective end customers.




- Identify opportunities for appointing dealers.
- Appointment of new ROs and MBOs as per plan.
- Conversion of ROs to MBOs, MBOs to Exclusive, Exclusive to Shoppes/ World/ Galleries as per plan.

CUSTOMER SATISFACTION :

- "Visit ZDs / ADs / Dealers as per plan.
- " Ensure that Dealers receive and
- understand all communications / policies,
- etc.
- " Provide technical assistance to

- customers regarding foam applications &
- appropriate uses.
- "Resolve dealer queries.
- "Ensure timely end customer complaint redressal.

COLLECTIONS:

- "Ensure that payments are received timely from customers

Key Decisions :

- Decision on genuineness of complaints

Working Relation :

- "Maintains relationships with Distributors / dealers by understand their problems, market needs and challenges.

- "Close relationship with seniors to implement business plan / policies in the market.
- "Cooperative relation with sales colleagues to exchange ideas for better performance.

​​​​Company Profile :

Our client, is a 3500 Crore turnover Listed company is a leader in Polyurethane (PU) Foam and Mattresses/FMCG/Consumer goods. It has become household brand in India and overseas. This fastest-growing group even today has a nationwide presence, the largest market share in manufacturing PU Foam with a global marketing perspective, and an impeccable track record of bringing comfort, convenience, and luxury to enhance lifestyle.

📌 Area Sales Manager Trivandrum - Channel Sales - Mattresses (Thiruvananthapuram)
🏢 The Search House
📍 Thiruvananthapuram