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Job Title : Area Sales Manager

Location: Sonipat/Panipat/Karnal

Roles and Responsibilities :

1.Channel Sales & Distribution Management

- Oversee and optimize the primary and secondary sales through the existing distribution network.
- Ensure product availability and visibility across all retail formats (General Trade, Up-to-date Trade, and Kirana stores).
- Monitor distributor health, including stock levels, credit limits, and ROI.

2. New Dealer & Distributor Appointment

- Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.
- Conduct market mapping to identify "white spaces" where the brand is underrepresented.
- Lead the negotiation and documentation process for new channel partners.

3. Sales Strategy & Execution

- Meet and exceed monthly, quarterly, and annual sales targets.
- Implement company schemes, trade promotions, and consumer offers effectively at the ground level.
- Analyze competitor activity (pricing, schemes,



new launches) and provide actionable insights to the management.
- Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.

4. Field Leadership & Traveling

- Hiring of new field staff
- Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors.
- Conduct joint field visits with Sales Executives/SRs to coach them and build strong market relationships.

Required Skills :

- Education: Graduate / MBA in Sales & Marketing preferred.

Experience:

•Proven track record in FMCG Channel Sales, specifically in the Spices, Oil, or Staples industry.

•Experience as salesperson for at least 2-3 years.

•Experience in overseeing Below-the-line (BTL) activities.

📌 Area Sales Manager | Sonipat/Panipat/Karnal | FMCG (India)
🏢 Surya Jobs
📍 India