Purpose :

Implement and monitor policies to achieve targeted sales, and improve market share on a sustainable basis.

Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends & opportunities; negotiate contracts with the aim of maximizing sales profits

Key Activities :

- Educate Dealers to sell high-value / High Margin / new products to improve Sales Turnover.

- Facilitate ZDs /Ads / Dealers to achieve their sales targets, FGIs, QGIs, etc.

- Prepare and maintain Dealer master and Panel.

- Ensure Local level ads are released as per agreement.

- Ensure In-shop branding, Signage,

- Boards, etc. at dealers' outlets.

- Implementation of MOP system.

- Report un-authorized dealer selling / unauthorized
- product selling.

- Collect and provide update on
- competitor's activities such as new
- product introduction / scheme launch /

- Price changes / incentive / discounting
- structures etc.

Key Performance Indicators:

- No. of unauthorized dealers identified

- No. of cold call conversions (Institutions)

- No. of ROs converted to MBOs, MBOs to Exclusive, and Exclusive to Shoppers, World, and Galleries.

- Participated in No. of Fairs / Exhibition

- No. of dealers /AD visited

- Complaints resolution time

- "Credit Days

MARKET DEVELOPMENT & PENETRATION :

- Participate in local level fairs / exhibitions alone with ZD / Dealers.





- Approach Institutions / Bulk buyers / Search of prospective end customers.

- Identify opportunities for appointing dealers.

- Appointment of current ROs and MBOs as per plan.

- Conversion of ROs to MBOs, MBOs to Exclusive, Exclusive to Shoppes/ World/ Galleries as per plan.

CUSTOMER SATISFACTION :

- "Visit ZDs / ADs / Dealers as per plan.

- " Ensure that Dealers receive and
- understand all communications/policies, etc.

- Provide technical assistance to customers regarding foam applications & appropriate uses.

- Resolve dealer queries.

- Ensure timely end-customer complaint redressal.

Working Relation :

- "Maintains relationships with Distributors/dealers by understanding their problems, market needs, and challenges.

- "Close relationship with seniors to implement business plans/policies in the market.

- "Cooperative relation with sales colleagues to exchange ideas for better performance.

​​​​Company Profile :

Our client is a 3500 Crore turnover Listed company that is a leader in Polyurethane (PU) Foam and Mattresses/FMCG/Consumer goods. It has become a household brand in India and overseas. This fastest-growing group even today has a nationwide presence, the largest market share in manufacturing PU Foam with a global marketing perspective, and an impeccable track record of bringing comfort, convenience, and luxury to enhance lifestyle.

📌 Area Sales Manager - Premium Mattresses /Furnishings (Bilaspur)
🏢 The Search House
📍 Bilaspur