Purpose :

Implement and monitor policies to achieve targeted sales, improve market share on sustainable basis. Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends & opportunities; negotiate contracts with the aim of maximizing sales profits.

Key Accountability

Accountability :

- " Educate Dealers to sell high value / High

- Margin / current products to improve Sales

- Turnover.

- " Facilitate ZDs /Ads / Dealers to achieve
- their sales targets, FGIs, QGIs, etc.

- "Prepare and maintain Dealer master and

- Panel.

- "Ensure Local level ads are released as per
- agreement.

- " Ensure In-shop branding, Signage,

- Boards, etc. at dealers' outlets.

- "Implementation of MOP system.

- " Report un-authorized dealer selling / unauthorized
- product selling.

- " Collect and provide update on
- competitor's activities such as new
- product introduction / scheme launch /

- Price changes / incentive / discounting
- structures etc.

KPI :

- "RCV

- "No. of unauthorized dealers
- identified

- "No. of cold call conversions

- (Institutions)

- " No. of ROs converted to

- MBOs, MBOs to Exclusive
- and Exclusive to Shoppers,

- World and Galleries.

- "Participated in No. of Fairs /

- Exhibition

- "No. of dealers /AD visited

- "Complaints resolution time

MARKET DEVELOPMENT & PENETRATION :

- " Participate in local level fairs /

- exhibitions alone with ZD / Dealers.





- " Approach Institutions / Bulk buyers /

- Search of prospective end customers.

- "Identify opportunities for appointing
- dealers.

- "Appointment of new ROs and MBOs as
- per plan.

- " Conversion of ROs to MBOs, MBOs to

- Exclusive, Exclusive to Shoppes/ World/

- Galleries as per plan.

CUSTOMER SATISFACTION

- "Visit ZDs / ADs / Dealers as per plan.

- " Ensure that Dealers receive and
- understand all communications / policies,

- etc.

- " Provide technical assistance to
- customers regarding foam applications &

- appropriate uses.

- "Resolve dealer queries.

- "Ensure timely end customer complaint

Accountability

Key Activities

- redressal

COLLECTIONS :

- "Ensure that payments are received timely from customers

Key Decisions

- "Decision on genuineness of complaints.

Working Relation

- "Maintains relationships with Distributors / dealers by understand their problems, market needs and
- challenges.

- "Close relationship with seniors to implement business plan / policies in the market.

- "Cooperative relation with sales colleagues to exchange ideas for better performance.

Company Profile :

Our client, a publicly listed 3000 Crore turnover company, is the fastest-growing leader in Polyurethane (PU) Foam and Mattresses. This requirement is for expanding the customer base for Polyurethane Foam.

📌 Area Sales Manager Ahmedabad- Premium Mattresses /Furnishings
🏢 The Search House
📍 Ahmedabad