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Job Title: Area Sales Manager – Affordable Housing Loans

Location: [City/Region]

Role Summary:

The ASM – Affordable Housing is responsible for driving sales of affordable housing loan products within the assigned territory. The role includes managing a team of sales officers/relationship managers, sourcing current business through various channels, maintaining relationships with channel partners, and ensuring portfolio quality while achieving disbursement targets.

Key Responsibilities:

- Business Development & Sales:
- Drive affordable housing loan sales and achieve monthly/quarterly disbursement targets.

- Develop business through DSAs, connectors, builders, developers, and direct sourcing.

- Identify and tap into new markets and customer segments.

- Team Management:

- Recruit, train, and manage a team of sales officers/relationship managers.

- Set individual targets, monitor performance, and ensure productivity.

- Motivate and guide the team to deliver high-quality customer service.

- Channel & Partner Management:

- Build and maintain strong relationships with DSAs, builders, and intermediaries.

- Ensure timely payouts, partner engagement, and business continuity.





- Customer Engagement & Service:

- Act as a point of contact for escalations and ensure quick resolution.

- Provide guidance to customers on loan eligibility, documentation, and product benefits.

- Risk & Portfolio Quality:

- Ensure credit quality by sourcing high-quality proposals.

- Monitor delinquency, early defaults, and take corrective measures.

- Coordinate with credit, operations, and collections teams for smooth processing.

- Market Intelligence:

- Track competitor activities, market trends, and regulatory changes in affordable housing finance.

- Share insights with management for product and process improvements.

Key Skills & Competencies:

- Strong knowledge of Affordable Housing Loan products.

- Proven track record in retail lending, housing finance, or LAP segment.

- Ability to drive sales team performance and achieve targets.

- Excellent relationship-building skills with partners and customers.

- Good understanding of credit underwriting parameters and documentation.

- Strong leadership, communication, and problem-solving skills.

📌 Aditya Birla Housing Finance / ASM -Affordable / Kolkata
🏢 Acura Solution
📍 Kolkata