In charge of AI-driven Smart Ad Serving System Architecture, Design and Implementation

Responsibility:

- Set-up and Lead the AI-driven Smart Ad Serving Platform initiatives at Huawei, India R&D;
- Design and develop a scalable, real-time Ad Serving engine. Identify and optimize the core modules such as Traffic Prediction, Optimization, Ad Targeting/Re-targeting, Ad Performance Optimization, Audience insights, Attribution, Bidding, re-ranking, and Diagnostics. Support hundreds of billions of ad requests per day, with efficiently cache technology.
- To build and enhance Ad platform features and Prediction capabilities in Huawei Ads Platform
- Optimized Cost Per Mille

• Optimized Cost Per Action

• Optimized Cost Per Click and Cost per Click. OCPM, OCPA, OCPC.

- To build mediation platform and 3rd party Ad integration
- Responsible for Modeling AI/ML/DL Algorithms on prediction domain for Huawei Ads.
- Responsible for building and validate large scale datasets real-time for prediction, Optimization and Ad spend recommendations
- Implement strong quality methods, ensure product development progress, quality and user experience
- Implement company's security and privacy requirements.

Requirements:

- Experience in building state of the art large scale, real-time Internet Ad Serving systems include

• DSP Engine, SSP, Ad Exchange and Analytics and preferably experience in Attribution and Diagnostics subsystems

- Experience in Performance optimization of various subsystems of Ad Engine
- Experience in Predictive capability of Ad Engine including Inventory, Performance, Spend recommendations and attribution, etc.




- Experience in Optimizing Cost Per Mille

• Optimized Cost Per Action

• Optimized Cost Per Click and Cost per Click. OCPM, OCPA, OCPC

- Experience in Micro service based large scale distributed system architecture & development
- Strong hands-on experience in implementing and validating Big Data algorithms and models including Deep Learning models like CNN/RNN/LSTM/GRU etc.
- Proficient in validate existing models including Deep Learning models with large scale dataset and able to make changes to the models to achieve better performance
- Familiar with common data mining, machine learning algorithms, and mainstream machine learning framework (e.g. TensorFlow) and various numerical libraries
- Working experience in related online advertising platform is preferred
- Ability to identify trends of advertising industry
- Rich experience in cross-region collaboration.

Experience Level: 10+ years

Business & Team overview:

Driven by the coordinated development of "Chip-Device-Cloud", consumer products such as smartphones are becoming increasingly intelligent and pervasive. The era of smart services is the future.

Huawei Ads Services is dedicated to provide Huawei end-users with high-quality digital experiences,



to build a business closed-loop system for Developers and Improve the ROI for the Advertisers In 2020 Q1, along with more than 650 million users and 1,400,000 registered developers worldwide, we have the following unique advantages:

1. With All-scenario intelligent solution, the Huawei devices become super entrance of traffic, including mobile phones, PC, tablet, TV, audio, glasses, watches, locomotives, and head phones…
2. This team will be responsible for building a new Ad Serving Platform and have the opportunity to define the product for our Huawei end-users.
3. AI-Driven is the direction of Ads, Huawei is going to build a strong team in India to Innovate and deliver AI-driven Smart Ad Serving Platforms

About us:

Huawei is the leading provider of telecommunications equipment and mobile device in the world with a strong focus on innovation. We have more than 43,600 employees engaged in R&D; and have established 17 research institutes in countries including the U.S., Germany, Sweden, Russia, India, Finland and China to ensure global R&D; with outstanding people. We have set up over 20 joint innovation centers with top operators to transform leading technologies into a competitive edge for customers and achieve business success.

We are recruiting talented professionals to join the new team. Huawei is a fast-growing international company, which can provide global opportunities for your career development with market-competitive salary structure. We have innovative co-workers and multicultural environment. Come and build the mobile and wireless future with us!

📌 Ad Serving Expert (Bengaluru)
🏢 BackToIndia
📍 Bengaluru