Position : Category Manager
Location: Mumbai
Education : MBA

Position Overview:
As a Category Manager, you’ll be the strategic owner of product categories — from inherited disease screening (DGx) to pharmacogenomics (PGx) — responsible for maximizing their commercial success in the market. You’ll blend data-driven analysis with market insight, manage product health, and work closely with sales, marketing, operations, and clinical teams to drive growth and adoption.

Key Responsibilities:

-
Category Strategy & Planning

-Develop and execute category strategies for assigned genomic/diagnostic product lines aligned with overall business goals.

-Analyze market trends, competitive landscape, and customer needs to identify opportunities and risks.
-Set category KPIs and monitor performance metrics such as revenue, margin, and adoption rates.

-
Portfolio Management

-Own product positioning, pricing, and life-cycle management for your categories.

-Work with clinical experts and product teams to refine product offerings based on evidence, feedback, and outcomes.





-Support launches of current tests and variants in collaboration with cross-functional teams.

-
Go-to-Market & Commercial Enablement

-Partner with marketing to develop compelling value propositions, promotional campaigns, and educational content for clinicians, labs, and partners.

-Equip sales teams with category insights, talking points, and competitive intelligence.

-Support key account efforts with relevant data, case studies, and market analysis.

-
Cross-Functional Collaboration

-Liaise with R&D;, operations, and analytics teams to ensure product availability, quality, and reporting standards.

-Provide insights to inform technology, data, and service enhancements based on field feedback.

-Champion category needs in internal planning and prioritization forums.

-
Customer & Stakeholder Engagement

-Engage with clinical partners, institutional customers, and channel partners to understand needs and build

📌 Category Manager (Navi Mumbai)
🏢 HaystackAnalytics
📍 Navi Mumbai