Here at Rakuten Kobo Inc. we offer a casual working start-up workplace and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative and passionate they need to feel valued and supported.

If you’re looking for a company that inspires passion, personal, and professional growth - join Kobo and come help us on our mission of making reading lives better.

The Role:
We are seeking a Senior Manager, Performance Marketing to lead marketing measurement and performance optimization across Kobo’s global marketing organization.

This is a highly strategic and hands-on role responsible for support our performance marketing strategy and how this strategy is measured, understood, and optimized across acquisition, retention, CRM, ecommerce, subscriptions, and lifecycle marketing.

Why This Role Matters

This role will be critical to helping Kobo scale efficiently by improving how we measure performance, understand customer behavior, allocate investment,



and optimize the full customer lifecycle. Success in this role will directly impact acquisition efficiency, retention performance, customer lifetime value, and overall business growth.

Key Responsibilities:
Lead Marketing Measurement Strategy
- Own the end-to-end marketing measurement framework across the customer lifecycle, from acquisition through retention and re-engagement
- Develop and evolve attribution models to better understand channel contribution and optimize investment allocation
- Partner with the Senior Director on media mix modeling, incrementality testing, experimentation frameworks, and marketing performance diagnostics
- Establish marketing KPI frameworks across paid acquisition, CRM, ecommerce conversion, subscription health, retention, churn, customer lifetime value, and ROAS

Drive Performance Optimization
- Partner closely with media, CRM and ecommerce teams to identify performance gaps a

📌 Senior Manager, Performance Marketing (Dhemaji)
🏢 Rakuten Kobo
📍 Dhemaji