SEO & GEO CONTENT SPECIALIST

If you search 'custom sorority shirts' or 'Greek life apparel,' Fresh Prints doesn't own that real estate the way we should. We're the largest collegiate custom apparel company in America, and we are consistently losing organic traffic to competitors who are less credible but have been more intentional about content.

We’d like to fix that, but with an approach that builds our brand and creates real value for our customers. No keyword stuffing. No regurgitated AI slop.
So we are first and foremost looking for a writer, who also happens to have a deep understanding of what it takes to rank on search and within LLMs. If that sounds like you, please apply

You'll own our blog, our site content, and our backlink strategy. You'll write posts that college students actually want to read, copy for the pages that drive revenue, and build the link profile that signals to Google that Fresh Prints is the authoritative source on collegiate apparel.

What You'll Own
Blog & Content Creation
Plan, write,



and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space
Develop content that serves real search intent - genuinely useful guides, listicles, comparison pieces, and how-to content that earns clicks and time on page
Maintain a content calendar that maps to Fresh Prints' seasonal moments: fall recruitment, spring rush, homecoming, formals, philanthropy events, and graduation
Write for a college-age audience in a voice that feels like Fresh Prints - smart, warm, a little irreverent - not corporate or generic

On-Page SEO & Site Content
Write and optimise meta titles, meta descriptions, headers, and body copy for pages across the site
Identify internal linking opportunities that improve crawlability and distribute page authority across the site
Work with the Tech team to ensure recent content launches are set up correctly from an SEO standpoint

Backlink Building
Develop and execute a

📌 SEO GEO Content Specialist (India)
🏢 Fresh Prints
📍 India