? Bengaluru | Full-time, in-office
? Experience: 3–4 years

One of India’s leading Series B-funded wealth-tech platforms is looking for a Creative Copywriter who can turn insights into ideas, ideas into campaigns, and campaigns into measurable business growth.

This is not a conventional content-writing role. We are looking for someone who thinks like an advertising copywriter and creative strategist—someone who can develop campaign ideas, sharpen product positioning, simplify complex financial concepts, and write persuasive communication across formats.
Candidates from advertising, creative and digital agencies are strongly encouraged to apply.
What you will do
Develop campaign concepts, creative routes and messaging frameworks
Write copy for Meta Ads, Google Ads, landing pages, emailers, WhatsApp campaigns, app notifications and websites
Create social-first content for LinkedIn, Instagram, YouTube and partner communities
Build product narratives and positioning for financial products
Simplify complex financial concepts into clear, engaging communication
Write scripts for reels,



product videos, explainers, promotional campaigns and brand films
Collaborate with marketing, growth, product, design, sales and leadership teams
Test messaging angles and improve copy based on campaign performance
Maintain a consistent brand voice while balancing creativity, compliance and business impact
What we are looking for
3–4 years of experience in copywriting
Experience in an advertising, creative or digital agency, or an in-house consumer brand
Robust portfolio covering campaigns, digital ads, landing pages, social storytelling, emailers or scripts
Ability to develop campaign ideas—not only execute copy briefs
Experience writing for both brand-building and conversion-focused campaigns
Exceptional English writing and editing skills
Strong understanding of consumer psychology and persuasive communication
Ability to simplify technical, financial or regulated products
Familiarity with

📌 Creative Copywriter (Bengaluru)
🏢 Psmith Advisors
📍 Bengaluru