As an E-commerce Brand Manager, you will be responsible to deliver the Business Targets for the Ecommerce Channel (Including company website) and Support the Key Account Executives in business delivery. The incumbent will be responsible for making choiceful decisions on the online platforms to deliver the Overall Number.
Business Results:
- Overall Channel Target
- Account-wise Targets
- Market Share Goals by Account
The Incumbent will be responsible to ideate & Lead all Marketing executions on the Ecommerce Portal.
1. BUSINESS PLANNING & REVIEW:
- Joint Business planning for Lead Accounts along with the KAMs.
- Capture data to allow assessment of e-com marketing experiments.
- Develop and implement on-platform marketing plans across platforms like Amazon, Flipkart, Bigbasket, Myntra, Nykaa etc
- Identify, plan and implement recent initiatives to increase revenue, improve customer experience and operational efficiency
- Work closely with platform teams to maximize brand visibility and revenue
- Own and manage monthly marketing calendar across specific brands
- Complete responsibility of Search (PPC) and Display (PPM) campaigns on various e-com platforms
- Develop high quality marketing assets – both internally and with external partners
- Monitor and implement new launch plans across platforms to ensure their success
- Analysis and reporting on a daily, weekly and monthly basis
- Stakeholders: Brand teams, Ecom Key Account Team, Ecom Innovation, Agency partners, Ecom Platforms, Finance Team
2. ECOMMERCE PRODUCT / BRAND MANAGEMENT
- Understanding of the customer Journey through Portals and improving the experience.
- Understanding of Product Listing Cataloguing Best Practices on Marketplaces.
- Plan & execute Marketing initiatives basis the Shoppers set by Account & Asset.
- Manage agencies/Freelancers for e-com related digital assets (Content, images), SEO, Ads etc.
- Giving KPIs to Agencies / Affiliates to track expenses and boost sale.
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📌 E-commerce Executive (Gurugram)
🏢 Team Pumpkin
📍 Gurugram
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