Position: Digital Marketing executive / Social Media Marketing Executive

Location: Pune

Job Type: Full time

Industry: Events and Media

1. Position Overview

The Digital Marketing executive will be responsible for developing, managing, and executing the organisation’s digital and social media strategy across educational initiatives, media content, and events. The role demands strong content skills, audience engagement expertise, and the ability to convert campaigns into measurable outcomes.

2. Key Responsibilities

A. Strategy & Planning Develop and implement social media strategies aligned with brand objectives for education services, media projects, and events. Create digital calendars, campaign roadmaps, and content plans across platforms (Facebook, Instagram, LinkedIn, YouTube, X, etc.). Analyse target audiences and design campaigns to enhance brand visibility and lead generation.

B. Content Development & Execution Create high-quality content (posts, reels, shorts, blogs, stories) in coordination with design, video, and academic teams. Manage daily content publishing,



engagement, and optimisation. Coordinate live coverage of events, seminars, conferences, workshops, and training sessions. Oversee content shoots, interviews, educational videos, and media-based content creation.

C. Social Media Management Manage official pages and channels, ensuring consistent messaging and timely updates. Monitor comments, queries, and messages; ensure prompt professional responses. Implement SEO and hashtag strategies for higher reach and visibility.

D. Analytics & Reporting Track KPIs, campaign metrics, and platform performance. Prepare weekly and monthly reports on reach, engagement, impressions, and conversions. Recommend improvements and data-driven strategies for growth.

E. Collaboration & Coordination Work with academic teams, event coordinators, media producers, and leadership to align communication. Liaise with external agencies, photographers, videographers, and

📌 Digital Marketing Executive (Bavdhan)
🏢 Nextgeninnov8 Global Solution
📍 Bavdhan