About the Role

We are looking for a senior, results-driven Digital Marketing Manager to lead and scale our digital growth across performance, brand, and omnichannel retail initiatives. This role will own large digital budgets, manage high- performing internal teams and agencies, and play a critical role in driving revenue, store footfalls, and brand equity for a premium jewellery retail business.This position requires a rare balance of strategic thinking, execution excellence, analytical rigor and leadership

maturity.

Key Responsibilities

Strategic Leadership
- Own the end-to-end digital marketing strategy covering both brand building and performance marketing
- Translate business goals into scalable digital growth plans across online sales and offline store visits
- Build annual and quarterly digital roadmaps aligned with revenue, margin, and brand objectives

Performance & Revenue Growth
- Drive CPA, ROAS and revenue optimization across all digital channels
- Lead high-scale revenue campaigns during peak retail seasons (festivals, weddings, launches)




- Develop and refine keyword strategies, audience segmentation, and funnel optimization
- Optimize campaigns for store visits, local discovery, and omnichannel attribution

Budget & ROI Ownership
- Manage and optimize 2550 Cr+ annual digital marketing budgets
- Ensure solid ROI accountability, forecasting, and performance reporting
- Continuously reallocate spends based on channel performance and business priorities

Channel & Platform Ownership
- Lead execution and innovation across:

Google Ads (Search, Performance Max, Display, YouTube)

Meta Ads ecosystem (Facebook, Instagram)
- Drive experimentation with new formats, automation, and scaling frameworks

Analytics & Measurement
- Own performance tracking using GA4, GTM, attribution models, and CRM integrations
- Implement and leverage media mix modelling, brand lift studies, and incrementality testing
- Build dashboards and insights that guide leadership decis

📌 Digital Marketing Manager( Jewellery Retail ) (Bengaluru)
🏢 Joyalukkas
📍 Bengaluru