Company: E Care Infoway LLP

Job Type: Full time, Permanent

Location: Vadodara, Gujarat

Experience: 0–4 Years

Job Summary

E Care Infoway LLP is looking for a passionate and results-driven SEO Specialist & PPC Executive to join our digital marketing team. The ideal candidate should have hands-on experience in SEO, Google Ads, Meta Ads, and LinkedIn Ads to improve website rankings, drive organic traffic, generate quality leads, and maximize campaign performance.

Key Responsibilities
- Plan and execute On-Page, Off-Page, and Technical SEO strategies.
- Conduct Website SEO Audits and identify technical issues with actionable recommendations.
- Perform Keyword Research, competitor analysis, and search trend analysis.
- Optimize website content, meta titles, meta descriptions, URLs, internal linking, schema markup, and images.
- Perform Backlink Analysis, monitor backlink profiles, identify toxic links, and implement ethical link-building strategies.
- Track keyword rankings and monitor website performance using Google Search Console and Google Analytics 4 (GA4).
- Create, manage,



and optimize Google Ads campaigns (Search, Display, Performance Max, and Remarketing).
- Plan and manage Meta Ads (Facebook & Instagram) campaigns.
- Create and optimize LinkedIn Ads campaigns for B2B lead generation.
- Monitor campaign performance and optimize CTR, CPC, CPA, ROAS, conversions, and ROI.
- Set up and manage conversion tracking using Google Tag Manager (GTM).
- Prepare regular SEO and PPC performance reports with insights and recommendations.
- Collaborate with developers, designers, and content writers to improve website performance and user experience.
- Stay updated with the latest SEO trends, Google algorithm updates, and PPC best practices.

Required Skills
- 0–4 years of experience in SEO and PPC.
- Strong knowledge of On-Page, Off-Page, and Technical SEO.
- Experience in Website SEO Audits, Keyword Research, and Competitor Analysis.
- Hands-on experience with Backlink

📌 SEO Specialist (Vadodara)
🏢 eCare Infoway
📍 Vadodara