Define and enforce standards for
XDM schemas
, identity namespaces, and data modeling to ensure a unified customer profile.
Manage the end-to-end
platform setup process
, including sandbox lifecycle management (development, staging, and production).
Establish best practices for
data governance
, including data usage labeling (DULE), privacy policies, and consent management.
Stakeholder & Vendor Coordination:
Act as the lead point of contact for
Adobe
, coordinating product roadmaps, attending technical reviews, and managing support tickets or qualified services engagements.
Collaborate with Marketing, IT, and Data Engineering teams to translate business requirements into technical blueprints.
Enablement & Best Practices:
Create and maintain a central repository of
AEP documentation
, operational playbooks, and standardized workflows.
Lead training sessions and workshops to upskill internal users on AEP capabilities, such as RT-CDP, Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
Oversee the implementation of
data quality rules
and automated validation processes to ensure platform integrity.
Technical Oversight:
Monitor platform performance and system-enforced
guardrails
to optimize profile data and segmentation efficiency.
Guide the integration of AEP with external destinations like CRM, email marketing platforms, and advertising networks.