Job DescriptionAsset Management:- Oversee the trafficking and delivery of creative assets, ensuring they meet technical specifications and deadlines.- Verify that all materials are compliant with broadcast standards and client guidelines, addressing discrepancies promptly.Workflow Optimization:- Troubleshoot any traffic-related issues in collaboration with the broadcast operations team, ensuring rapid resolution.Quality Assurance:- Ensure all ads are accurately placed within the schedule and aired in accordance with agreed-upon parameters.- Perform detailed checks to prevent overbooking, duplication, or misplacement of advertisements.Ad Scheduling and Optimization:- Schedule Development:- Build detailed ad schedules, balancing client requirements with available inventory and regulatory guidelines.- Optimize schedules to maximize reach, minimize waste, and meet campaign goals efficiently.- Conflict Resolution:- Manage last-minute schedule changes, resolving conflicts while maintaining campaign integrity.- Adjust placements as needed to accommodate breaking news, special programming, or other disruptions.- Regulatory Compliance:- Ensure ad schedules comply with all applicable legal and regulatory standards, including competitive separation and content restrictions.Reporting and Insights:- Generate post-campaign reports,



providing detailed insights into performance metrics such as audience delivery, compliance rates, and campaign reach.- Analyze trends and recommend improvements for future campaigns to maximize client ROI.- Provide feedback to sales and creative teams on opportunities for innovation or process improvements.Qualifications / Experience :- Education:a. Bachelors degree (preferably in Media - TV / Radio / Broadcasting), Advertising, Communications, or a related field.- Experience:a. 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.B. Proven track record of managing high-volume campaigns and resolving complex scheduling challenges.Technical Skills:- Proficiency with traffic management systems (e.G., WideOrbit, IBMS, Aquira or similar).- Advanced knowledge of Excel and ability to work with data to derive insights.- Familiarity with media measurement tools (e.G., Nielsen, OzTAM) is a plus.Soft Skills:- Solid organizational and multitasking skills, with a high level of attention to detail.- Excellent communication and interpersonal skills for effective collaboration with internal teams and clients.- Problem-solving mindset with the ability to handle high-pressure situations calmly and effectively.

📌 Traffic Coordinator (Maharashtra)
🏢 Tata Consultancy Services
📍 Maharashtra