Key Responsibilities: Social Media Strategy & Planning Develop and execute comprehensive social media strategies aligned with brand objectives and marketing goals.
Create monthly and quarterly social media content calendars.
Identify emerging social media trends, platform updates, and audience behaviors to keep the brand ahead of the curve.
Plan and execute campaigns to increase brand awareness, engagement, follower growth, and lead generation.
Content Management Oversee the creation of engaging and platform-specific content across Instagram, Linked In, X (Twitter), You Tube, Facebook, and other relevant platforms.
Collaborate with content writers, graphic designers, video editors, and creative teams to produce high-quality content.
Ensure consistency in brand voice, tone, messaging, and visual identity across all social channels.
Review and approve content before publishing.
Community Management Manage day-to-day social media activities, including posting, scheduling, monitoring, and engagement.
Respond to comments, messages, and audience interactions in a timely and professional manner.
Build and nurture online communities to strengthen brand loyalty and customer relationships.
Monitor brand mentions and manage online reputation.
Campaign Execution Plan and execute social media campaigns, contests, giveaways, product launches, and special initiatives.
Collaborate with influencer marketing, brand partnerships, and campaign teams to amplify campaign performance.
Coordinate with internal stakeholders to ensure seamless campaign execution.
Analytics & Reporting Track, analyze, and report key social media performance metrics,



including reach, engagement, impressions, follower growth, website traffic, and conversions.
Generate weekly and monthly performance reports with actionable insights.
Use data-driven recommendations to optimize content and campaign performance.
Monitor competitor activities and benchmark performance against industry standards.
Influencer & Brand Collaborations Work closely with influencer marketing teams to integrate creator-led content into social media strategies.
Identify opportunities for brand collaborations and cross-promotional initiatives.
Support influencer campaigns through social amplification and content repurposing.
Paid Social Media Support Coordinate with performance marketing teams on paid social campaigns.
Assist in audience targeting, creative planning, and campaign optimization.
Monitor paid campaign performance and provide recommendations for improvement.
Requirements Bachelor's degree in Marketing, Communications, Journalism, Mass Communication, Business, or a related field.
2–5 years of experience managing social media accounts for brands, agencies, or startups.
Strong understanding of major social media platforms, their algorithms, and best practices.
Excellent written and verbal communication skills.
Robust content planning and storytelling abilities.
Experience using social media management tools such as Hootsuite, Buffer, Sprout Social, Later, or similar platforms.
Strong analytical skills with the ability to interpret performance metrics and make data-driven decisions.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.

📌 Social media manager (Gurugram)
🏢 CloutFlow
📍 Gurugram