17 Aug
|
The 6ix Media Solutions
|
Ahmedabad
17 Aug
The 6ix Media Solutions
Ahmedabad
Job Type: Full-time
The 6ix Media Solutions Inc. is a Canada-based performance marketing company focused on scaling high-quality US lead generation campaigns across multiple verticals, including Insurance, Refinance, Finance, Debt, Payday Loans, Education, Home Services, Biz Op, VSL, and related performance marketing offers.We are looking for a Lead Performance Media Buyer with strong hands-on experience in US lead generation.This is not a basic campaign management role. We are looking for someone who can launch offers from scratch, test new campaigns, identify winning angles, optimize performance, and scale profitable campaigns.The main focus of this role will be to validate new campaigns, find profitable opportunities, and build a clear path for scaling successful campaigns across the media buying team.Key ResponsibilitiesLaunch, test, manage, optimize, and scale US lead generation campaignsTest new offers, angles, creatives, funnels, and traffic sourcesBuild profitable campaigns from scratch and identify winning strategiesManage campaigns across Meta, News Break, and other paid traffic platformsAnalyze performance based on CPC, CPL, CTR, CVR, EPC, ROI, lead quality, and advertiser feedbackMonitor campaign economics and make data-driven decisions on scaling, pausing, or optimizing campaignsUnderstand Red Track reporting, attribution, postback flow, and tracking logicEnsure campaigns follow advertiser compliance and traffic quality requirementsDocument clear learnings from tests so winning campaigns can be scaled furtherRequired Experience5+ years of hands-on performance media buying experienceProven experience running US lead generation campaignsStrong hands-on experience with Meta/Facebook Ads is requiredExperience with News Break is highly preferredExperience with Snapchat, Tik Tok, Native, Display, or Google is a strong plusGood hands-on experience with Red Track is requiredStrong understanding of tracking links, postbacks, pixels, attribution, and reporting logicExperience in one or more lead generation verticals such as Insurance, Refinance, Debt, Payday Loans, Finance, Education, Home Services, Nutra, GLP-1, Biz Op, VSL, or similar offersStrong understanding of CPL, EPC, ROI, lead quality, and campaign economicsAbility to test new campaigns from scratch and scale profitable winnersStrong analytical mindset with the ability to make decisions based on dataThis Role Is Not a Fit IfYour experience is mainly in e-commerce, dropshipping, or search arbitrageYou have not worked on US lead generation campaignsYou only manage existing campaigns and are not comfortable testing new offers from scratchYou do not understand Red Track, postbacks, pixels, attribution, or campaign reportingYou are not comfortable being accountable for campaign performance, ROI, and profitabilityWhat We OfferCompetitive salary based on experienceFully remote full-time rolePerformance-based growth opportunitiesOpportunity to test new offers, creatives, and traffic sourcesFast-moving environment with real scaling opportunitiesDirect impact on the growth of the companyGrowth OpportunityThis role will start as a hands-on performance media buying position. As performance is proven, there may be an chance to take on more responsibility, including improving internal processes, guiding other media buyers, and supporting the growth of the media buying team.We are looking for someone who thinks like an operator, tests with discipline, reads data clearly, and knows how to turn campaigns into profitable scale.
📌 Lead performance media buyer - us lead generation (Ahmedabad)
🏢 The 6ix Media Solutions
📍 Ahmedabad