17 Aug
|
MIRA Healthcare
|
Chennai
17 Aug
MIRA Healthcare
Chennai
Job Type: Full-time
Marketing Manager – Brand Growth & Market LeadershipLocation: MIRA Healthcare, Adyar, ChennaiFull-Time | On-site I URGENTAbout MIRAMIRA Healthcare is a quick-growing specialty surgical center focused on Hernia, Colorectal, and Minimally Invasive Surgery. We are looking for a highly ambitious Marketing Manager who can build MIRA into the most recognized and preferred surgical brand in Chennai.This is not a social media executive role. We already work with specialist agencies for SEO, Google Ads, Meta Ads, website development, content, and creatives. Your role is to lead them, challenge them, and ensure they deliver exceptional results.Your MissionTake complete ownership of MIRA's marketing and drive measurable growth in patient enquiries, appointments, brand visibility, and market share.Key ResponsibilitiesOwn MIRA's entire marketing strategy and execution.Lead and manage all external marketing partners, including SEO, Google Ads, Meta Ads, website, branding, content, video, and creative agencies.Set clear KPIs, deadlines, and growth targets for every agency and vendor.Hold agencies accountable for performance and continuously optimize campaigns.Build aggressive local marketing strategies that position MIRA ahead of competing hospitals and clinics.Identify competitor strengths and weaknesses and develop strategies to outperform them in digital visibility, patient acquisition, brand recall, and online reputation.Improve Google rankings, website conversions, and appointment generation.Drive Google Reviews, patient engagement, and online credibility.Plan and execute campaigns for new services, workshops, doctor branding, and community outreach.Coordinate closely with doctors, front office, operations,
and management to ensure marketing aligns with business goals.Present weekly and monthly dashboards with measurable outcomes and future action plans.Skills & Experience5+ years of experience in Digital Marketing, Brand Management, or Growth Marketing.Proven experience managing agencies or multiple marketing vendors.Strong understanding of SEO, Google Ads, Meta Ads, websites, analytics, CRM, and lead generation.Ability to interpret marketing data and convert it into business growth.Excellent leadership, negotiation, and project management skills.Highly organized, proactive, and execution-focused.We Want Someone WhoThinks like a business owner, not just a marketer.Demands results and holds agencies accountable.Is obsessed with growth, performance, and measurable ROI.Can identify opportunities before competitors do.Is ambitious enough to build MIRA into the market leader.Doesn't wait for instructions—takes ownership and delivers.Key Performance Indicators (KPIs)Growth in patient enquiries and appointments.Improvement in Google rankings for priority services.Increase in website traffic and conversion rates.Growth in Google Reviews and online reputation.Reduction in cost per lead.Increase in local market share and brand visibility.Timely delivery and performance of all marketing partners.PreferredExperience in Hospitals, Healthcare, Clinics, Dental Chains, Cosmetic Surgery, Fertility, or other high-value healthcare brands will be an added advantage.Why Join MIRA?Directly shape the growth of one of Chennai's fastest-growing specialty surgical centers.Work closely with the Founder and leadership team.High ownership, autonomy, and opportunity to build a market-leading healthcare brand.Competitive salary with performance-based incentives for exceptional results.WHATS APP CV TO (phone hidden)
📌 Digital marketing manager (Chennai)
🏢 MIRA Healthcare
📍 Chennai