Job Title: Sr. Paid & Performance Lead 5-7 Years (US Market – Remote)
Experience: 4-6 years
Industry: e Commerce – Home Decor
Company: Instagram:@knothomedotcom@carpetcentre_official
Reports to: Head of Growth
About the Role
We are looking for a passionate and performance-driven Senior Paid & Performance Lead to join us at a pivotal stage of growth as we expand our home décor brands into the US market.
This role is not just about running ads — it is about helping build and scale a recent-age home décor brand from the ground up in one of the world's most competitive e Commerce markets.
You will be responsible for developing and executing high-performing, data-driven paid marketing strategies across platforms including Meta, Google, Amazon, and other emerging channels. The ideal candidate understands the US consumer landscape, has hands-on experience scaling e Commerce brands, and knows how to balance aggressive growth with profitability.
We are looking for someone who thinks beyond campaign management — someone who understands customer behavior, creative strategy, merchandising, inventory movement, and the relationship between marketing and revenue growth.
Key Responsibilities
Performance Marketing & Growth Strategy
· Own and scale full-funnel paid media campaigns across Google Ads, Meta Ads, Amazon Ads, Pinterest, Tik Tok, and retail media platforms.
· Drive customer acquisition and revenue growth across the US and Canada markets.
· Manage campaigns against core business KPIs including ROAS, CAC, MER, LTV, conversion rate, and contribution margin.




· Develop channel-specific growth strategies aligned with business objectives and seasonal demand.
Creative Strategy & Paid Social Excellence
· Partner closely with creative teams to develop high-performing ad creatives optimized for platform behavior and conversion.
· Stay ahead of digital advertising trends, algorithm shifts, and creative best practices across short-form video and static formats.
· Lead testing frameworks for hooks, messaging, offers, creatives, and landing page experiences.
Marketplace & Inventory-Aware Marketing
· Align marketing initiatives with inventory availability, merchandising priorities, and supply chain planning.
· Coordinate campaigns around launches, promotions, clearance strategies, and seasonal peaks.
· Collaborate cross-functionally to prevent stock-outs and maximize sell-through opportunities.
Analytics, Attribution & Reporting
· Monitor and analyze campaign performance using GA4, Google Tag Manager, Meta Pixel, Looker Studio, and attribution tools.
· Build reporting dashboards and provide actionable insights to leadership.
· Understand multi-touch attribution and optimize performance across the customer journey.
Customer Acquisition & Retention Growth
· Optimize not only for acquisition volume, but for customer quality, retention, and long-term value.




· Build audience strategies using behavioral data, lookalikes, remarketing, and lifecycle segmentation.
· Collaborate with CRM and retention teams to improve repeat purchase behavior and customer lifetime value.
Conversion Rate Optimization (CRO)
· Run A/B tests across audiences, creatives, placements, offers, and landing pages.
· Work closely with e Commerce and UX teams to improve on-site conversion performance.
· Use tools such as Hotjar, Crazy Egg, or similar platforms to analyze customer behavior and identify friction points.
Budget Ownership & Forecasting
· Manage monthly, quarterly, and annual paid media budgets across all platforms.
· Forecast performance, spend allocation, and growth opportunities based on seasonality and revenue goals.
· Present strategic marketing roadmaps and performance reviews to leadership.
Requirements
· 5–7 years of hands-on experience in performance marketing for e Commerce brands.
· Proven experience managing campaigns targeting the US market.
· Strong expertise in Meta Ads, Google Ads, Amazon Ads, and paid acquisition funnels.
· Demonstrated success scaling revenue while maintaining profitable CAC and ROAS targets.
· Strong analytical mindset with experience using attribution, reporting, and visualization tools.
· Experience working with Shopify or similar e Commerce platforms preferred.
· Deep understanding of customer acquisition, retention, and lifecycle marketing.
· Excellent communication, strategic thinking, and project management skills.

📌 Sr. paid & performance lead 5-7 years (us market – remote) (Mumbai)
🏢 Knot Home
📍 Mumbai